Jerry Mander & Patrick J. Term Paper

Length: 4 pages Sources: 1+ Subject: Black Studies - Philosophy Type: Term Paper Paper: #56925561 Related Topics: Hypnosis, Toothpaste, False Advertising, Black English
Excerpt from Term Paper :

And also, his conclusion is that "all technologies" designed to help advertising "will tend to push social evolution in this direction," e.g., in the direction of dominating citizens. Doesn't it seem possible that there are a few people in advertising who have no interest in dominating people's minds, but just want to make a living creating clever advertising to sell kites, and toothpaste, and English muffins?

In this regard, Mander is using a "hasty generalization"; that is, making an inductive generalization "that draws a conclusion about all members of a group from evidence that pertains to a select few" (Hurley, 142). But wait, Mander hasn't even shown any evidence; he just fires with both barrels and makes a "false cause" (a fallacy based on a phantom link between his premises and conclusions) (Hurley, 143).

Before launching into his four arguments, Mander asks readers to believe (47) that the four are linked together because "they deal with aspects of television that are not reformable." So the reader is now set up to believe that notwithstanding the logic or lack of logic in the material to follow, there is no way out of this disastrous medium, and so the society is basically doomed, driven to its knees. Readers may as well learn why there is no way out. Indeed, in Mander's world, there is no light at the end of the tunnel - only the flickering light from the tube that the whole society is mesmerized by.

In his section III, "Effects of Television on the Human Being," Mander introduces hypnosis; he interviews several professionals in the fields of hypnosis and psychology, all of whom assert that inductively the link between television and hypnosis is strong. And typical of Mander's weak inductive logic, he asserts on page 197 - after realizing "how very obvious the


That strategy has an extreme reach; it's an "appeal to ignorance" because, as Hurley explains on page 140, Mander has presenting an idea that "is incapable of being proved." How do you prove that every advertiser must first shatter mental states of his or her audience? Is this tactic the design of a cryptic, cynical ex-advertising executive seeking a new career in publishing?

He introduces the "Hitler phenomenon" as an analogy to America's dynamic in the 1970s ("the wider context is already disassembled, leaving the subject in confusion"); Hitler was "a clear channel of clarity out of confusion" he explains (199). Given that American in the 1970s suffered from "grounding lost and expectations sinking," and with no Hitler around to mesmerize this society, television has become a pinch hitter for the Nazis, looking to hit a home run and control the audience in the process. The television is the "guru-hypnotist-leader" that opens a "clear channel into surrogate clarity" in other words, TV is the new fascism.

Mander utilizes conditional statements in his sometimes-blundering attempt to be scientific. On pages 205-206 he seeks to build a case that television puts viewers in a kind of trance ("...a form akin to daydreaming or time out"). First he acknowledges that a study on the effects of television by Merrelyn and Fred Emery (Australians) is "not based on great amounts of evidence." Then he goes on to quote from the research as though it was valid. On page 207 he brings the reader his conditional statement: "If the Emerys are correct" (the antecedent), "then their findings support the idea that...[television] is sleep teaching" (the consequent).

Keeping in mind that at the outset of the reference to the Emery study, Mander noted that the authors admit, "...with a certain degree of rage," that their findings are not based on "great amounts of evidence." He then goes on (207) to use this material as though it were verifiable because "...sleep teaching would also help explain my own observations."

Works Cited

Hurley, Patrick J. (2000). A Concise Introduction to Logic. Belmont, CA: Wadsworth /

Thompson Learning.

Mander, Jerry. (1978). Four Arguments for the Elimination of Television. New York: William…

Sources Used in Documents:

Works Cited

Hurley, Patrick J. (2000). A Concise Introduction to Logic. Belmont, CA: Wadsworth /

Thompson Learning.

Mander, Jerry. (1978). Four Arguments for the Elimination of Television. New York: William

Morrow and Company, Inc.

Cite this Document:

"Jerry Mander & Patrick J " (2008, May 11) Retrieved October 22, 2021, from

"Jerry Mander & Patrick J " 11 May 2008. Web.22 October. 2021. <>

"Jerry Mander & Patrick J ", 11 May 2008, Accessed.22 October. 2021,

Related Documents
Jerry Maguire Why Was Jerry Maguire Fired
Words: 936 Length: 3 Pages Topic: Business Paper #: 43402189

Jerry Maguire Why was Jerry Maguire fired? The most obvious reason that Jerry Maguire is fired from his company is because he writes a memo wherein he describes his own personal opinions about how the agents should consider and interact with their clients. His memo indicates a personal belief system and a path of ethics which does not coalesce with the intentions of his employers. He advocates being someone on whom players

Jerry Mccall Dr. Williams Office Assistant Licensed
Words: 1180 Length: 3 Pages Topic: Health - Nursing Paper #: 90709200

Jerry McCall Dr. Williams Office Assistant Licensed Practical Nurses and Medical Assistants: Legal and Ethical Implications According to recent reports from the U.S. Bureau of Labor Statistics, medical assistants and licensed practical nurses (LPN) are two of the fastest growing jobs in the country (Bureau of Labor Statistics, 2010). In an effort to save costs, the demand for these professionals is increasing in both in-hospital and outpatient settings. The licenses and registrations,

Child Psychology Mander, G. May 2001 . "Fatherhood
Words: 551 Length: 2 Pages Topic: Children Paper #: 5655469

Child Psychology Mander, G. (May 2001). "Fatherhood Today: variations on a theme." Psychodynamic Counselling, Vol. 7, Issue 2. This journal article centers on the increasing role that fathers play in parenting, especially among single parents. Mander discusses how parenting among fathers has become more an exception than the norm, and they were relegated to "minimal" roles that downplay their role as a parent, such as simply being "mere sperm donors." The article

Lesson Plan Amp; Reflection I Didn't Know
Words: 857 Length: 3 Pages Topic: Teaching Paper #: 69943856

Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop

Branding New Service Dominant Logic
Words: 12522 Length: 50 Pages Topic: Business - Advertising Paper #: 77038722

Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands

Patrick Henry
Words: 2419 Length: 8 Pages Topic: American History Paper #: 69885671

Patrick Henry is one of the most influential figures of our time. Henry played an instrumental role in the American Revolution and is regarded as a great orator and intellectual. The purpose of this discussion is to explore the life and times of Patrick Henry. We will begin by discussing his early life and education. Our investigation will then focus on his early adulthood and his life as a lawyer.