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Marketing Strategy Plan Project
Introduction
Luxury Vibes is a bed and breakfast Inn located in Sunny, San Diego, California. It is located in downtown San Diego for easy accessibility. There are luxurious beds and breakfasts within the town, but we aim to offer our clients the most incredible experience by making them feel that they are staying with the family. Having been launched recently, the organization has ten rooms, a luxurious spa, and a swimming pool. Each room has its unique decoration to ensure that our clients get a unique experience each time they visit.
The dining area is spacious, and the cuisine is our pride and joy because we have hired the best chef in San Diego. Every morning, our guests get an abundant buffet that offers them a variety of healthy homemade breakfasts. These include; yogurt, cereals, juices, cakes, fruits, and marmalade. However, the breakfast can be personalized upon the request of the client. The guest can later go to the spa for a massage or skincare, while those who love to swim go to the pool to enjoy the favorable weather of San Diego. Luxury Vibes also has Jet Skis, paddleboards, and Jeep Wrangles that guests can rent during their stay.
Mission and Vision Statement
Luxury Vibes Inn's mission statement is to provide genuine and heartfelt hospitality, which will engrave a unique experience in the guest's mind and heart. It also aims to provide a stunning, dynamic, and carefully layered environment that will give the guests a tailored experience, bridge connections between them to the local perspective through collaborations, and even enhance personal travel journeys. Moreover, the organization's vision is to become the first choice place for guests by creating everlasting memories through unmatched personalized services.
The company has some financial and non-financial goals. Some of its financial goals are ensuring that it makes more profits annually to open other branches in other parts of the USA and beyond. The company is currently only in San Diego, and it wants to open other branches to achieve its vision of becoming the guests' first choice. It also hopes to partner with other organizations, which will help it grow. These organizations can invest in the company and improve the services offered, further attracting more tourists. The non-financial goals are that it aims to train its employees by giving them the existing educational opportunities to improve their capabilities and skills. The other non-financial goal is enhancing customers' satisfaction and ensuring that all the customers are satisfied with the place's services.
Product Description
The company has several products. It has a bed, and it provides visitors with breakfast. The breakfasts represent different cultures worldwide since the inn is visited by most tourists...…want a health-conscious one due to the rise in chronic conditions. However, the young are always ready to explore and try new things, so they are the best target for the company (Gunter, 2015). Summer would be the best period since it is a hot period and the young people want refreshments. The product will be tested among the San Diego locals so that it does not affect the rest of the global market. The company will produce about 2000 refreshments, and it will give the residents of San Diego between the ages of 25 and 40 to know if the products are excellent or if there are adjustments to be made.
Timeline
Hgh-level tasks need to be accomplished. There is a timeline that should be followed to finish the tasks. The hotel should find the best supplier for the raw materials to make the coffee. The supplier must provide high-quality materials at a cheaper cost so that the company continues registering profits. The final product should be ready in 8 months, meaning that the product concept approval should be done in a month. Within this month, the hotel must formulate a plan on how it intends to make its product unique and how it will market it among its existing and new customers. The beginning of the approval phase will take two months. The…
References
Lee, S. Y., Reynolds, J. S., & Kennon, L. R. (2003). Bed and breakfast industries: Successful marketing strategies. Journal of Travel & Tourism Marketing, 14(1), 37-53.
Malikov, R. I., Sharipova, I. M., Kharisov, V. I., Sunaeva, G. G., & Mukhametova, D. D. (2015). Development of assessment tools for economic activity of the regional business. Mediterranean Journal of Social Sciences, 6(5), 434-434.
Martin, G. (2011). The importance of marketing segmentation. American Journal of Business Education (AJBE), 4(6), 15-18.
Stor America. (2020). The Pros and Cons of Living in San Diego. [Online]. Available at: https://www.castorage.com/blog/the-pros-and-cons-of-living-in-san-diego/
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