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Marketing Plan
Target Market
Fresh Dog Treats' target market comprises people between the ages of 38 to 55 years. These individuals must have management jobs ranked in the mid-upper level and have an income of $95 000 and more. The group has to have a health-conscious and active mindset when it comes to caring for dogs. They should relate the dogs to children since the only difference is that they have furs, meaning they should be treated well. The dogs should also be given healthy and expensive foods like the children. The people between 38 and 55 mostly shop in grocery stores and high-end stores, and the best stores to out the Fresh Dog Treats brand would be supermarkets and whole food stores in Florida. The company will not distribute the products to discount retailers and grocery stores since they are low-cost leaders compared to supermarket channels. Other placement considerations are pet supermarkets and privately and small-owned shopping locations for pet foods. Knowing the brand helps a form handle the customers uniquely compared to the other brands. Marketers must learn that being more accessible is not always better (Raditic et al., 2010). The Luxury brands know this, and they can make extra efforts to purchase the products since they have limited outlets, long delivery times, and other factors. However, the product is believed to be more exclusive and valuable.
Final Price Recommendation
The costs of the goods begin at $2.97, and the company's desired contribution margin is 40% on every package sold. The distributor or retailer price is $4.99, and it helps the wholesalers and retailers make money, and its MRSP is $7.29. The pricing strategy is interesting since it involves odd processes for most goods. The managers believe that the right-most digits of a price have a massive effect on the decisions made by the customers. It shows that the customers will have to drop the last numbers and relate the rice to a lower amount of dollars which would be $7.00 and not $7.29. The price elasticity of 3 clearly shows the demand is affected by the changes in the prices, and...…have expanded their product portfolio through divestitures and acquisitions in the existing markets. These have expanded aggressively in foreign markets (Winer & Dahr, 2010). Most companies diversify pet food products with other products such as functional food, insurance policies, and pet healthcare products. In most cases, diversification was achieved through acquisitions and mergers. Today, the battle for market share has shifted from established markets to others below it. The competition has been immense in this sector, and the business slogan is essential in ensuring the companies gain a competitive advantage (Winer & Dahr, 2010). The communication between the company's employees must be perfect for ensuring that they know what they are supposed to achieve in a particular timeframe and work towards achieving it and making the company more successful.
references of US Consumers. Animals: an open-access journal from MDPI, 11(11), 3301. https://doi.org/10.3390/ani11113301
Simonsen, J. E., Faskeno, G. M., & Lillywhite, J. M. (2014). The value-added dog food market: Do dog owners prefer natural or organic dog foods? Journal of Agricultural Science, 6(6). https://doi.org/10.5539/jas.v6n6p86
Schleicher, M., Cash, S. B., & Freeman, L. M. (2019). Determinants of pet food purchasing decisions. The Canadian veterinary journal = La revue veterinaire canadienne, 60(6), 644–650.
Winer, R. S., & Dahr, R. (2010). Marketing Management Fourth Edition. Boston: Prentice-Hall.
b. Persona assignment variables i. Pleasures vs. productivity index -- how much each subsegment of the Young and Wireless spent time on their wireless devices for pleasure vs. For work. ii. Key Criterion of Pleasure vs. Productivity use of the proposed tablet PC c. Ergonomic and Change Management Variables i. What are the switching costs from existing electronics products to the build-to-order tablet PC? ii. How is this defined by demographics, income levels, self-concept segmentation? d.
Target Market Research In terms of demographics, the target market consists of females, aged 18-25. These females typically live in urban areas, or aspire to do so in the future. They are middle class, able to afford clothing upwards of $150 per item. Some of the lower-end accessories that go for $15-20 will skew slightly lower on the income scale. This is deliberate -- the lower end items are aspirational in
b) Cameras. Behaviorlistic (desired benefits) is an important segmentation variable for cameras because these products have many different features and it's important to understand what the consumer really wants from the camera. Along with desired benefits, demographic segmentation (income) would be very useful to understand what the consumer can actually afford and the consumer's price sensitivity. c) Magazines. Because magazines focus on so many different topics, e.g. business, beauty, sports, travel,
target market will need a number of critical pieces of information. Some of this information will be fundamental, such as the name and address of the business, and possibly the hours, phone number, URL and email address as well. Additional information that the audience will need is about the nature of the store (what it sells) and the nature of the product (handmade, local). There will be some personal selling
Marketing The demographics of Apple's target market are generally educated and well-employed, because their products are priced at a premium. Usually between 20-40 years of age, with a degree or a student working towards a degree. The target market is typically a professional, working in an office. The target market is more often urban, or possibly in a wealthier suburb. The Macbook Pro-is a high end computer and there are many