Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Business Methods
In order to study career aspirations, a survey of fifteen students was conducted to determine what level the student expected to achieve as their highest level. The students polled were all business students. The unit of analysis was scalar, with the options reflecting hierarchical levels within a corporation. The results of the survey were as follows: Management is also exploring if the cards are simply not delivering a fast enough response time, by looking at the drivers of response time.
Executive
Upper Management
Middle Management
Lower Management
Non-Management
These results show that business students have a wide range of aspirations and expectations for their careers. While some see themselves on a path to executive-level leadership, others see themselves slotting into middle- or upper-level managerial positions as their apex. None of the business students surveyed felt that they were likely to end up in a non-management role. Because of the desire to create scalar units of measurement, the question did not distinguish between these levels and entrepreneurship. So the size of the company in question was open to the interpretation of the respondent -- a response of 'executive' might simply reflect a desire to become an entrepreneur.
2. 1. The first consideration is the management dilemma, which in this case is that the return rate on the publication reader service cards seems to be getting lower. The investigative questions are to determine a) what the return rate actually is and b) what the reason(s) is (are) for the change in the return rate. Management is specifically interested in
...
2. The main ethical issue in this study is privacy. There usually aren't too many ethical issues with gathering information, but it is important to maintain privacy of respondents at all times. Further, the research becomes less valuable if the survey is not anonymous in nature.
3. The sampling method was disproportionate stratified random. The disproportionate is ok, because they are trying to get a sense of variations in responses between customer groups, not to extrapolate the results across the entire population -- they are studying behaviors. This method is stronger for looking at behaviors -- they aren't trying to prove a hypothesis here, but rather gain information through exploratory research. This method seeks to give an accurate portrayal of the customer base; a proportionate survey would not be as effective with that.
4. I'm not crazy about the research design. It seems haphazard. It is unclear what they are going to find out. The research is obviously exploratory in nature. Weighting responses doesn't seem to make much sense. Also, no information is provided about the 40 interviews that were conducted. At the end of the day the relatively useless findings confirm my view that the research lacked focus. I paid these researchers to give me…
References
Lund Research (2012). Stratified random sampling. Lund Research. Retrieved April 3, 2014 from http://dissertation.laerd.com/stratified-random-sampling.php
No author (2014). Business research process: An overview. EIS.HU.EDU. Retrieved April 3, 2014 from https://eis.hu.edu.jo/ACUploads/10643/Chapter%204.pdf
Another approach to the survey study is to launch an online survey site for Starbucks customers. Qualified respondents will be randomly selected through a program integrated in its POS system, which will identify which customer will be randomly picked for the survey. To encourage 100% response from customers, these randomly selected customers will receive a "gift" or token for their participation in the online survey, to be claimed after they
Q7. The survey should be demographically balanced: in other words, it should be representative of the consumers whose behavior the survey was designed to assess in terms of gender, ethnicity, and socioeconomic status. The questions should be clear and simple, and free from misleading wording that could influence the results. The survey questions should be internally consistent -- in other words, responses that indicate wildly different views in the responses
Furthermore, the research will eventually lead to the development of both an understanding and a means through which an individual can improve his or her business sense. Though some papers have been published on this topic, there has not been enough research in this respect. Some preliminary questions will address;. Is the brain programmed for business success in all individuals? If one can remember most effectively images and associations, why do so
Business Tools The information presented (Ch. 12) notes that the perception of respect is an important determinant of customer satisfaction. The company, Campbell-Ewald, used surveys to determine the importance of respect to customer loyalty, and further linked loyalty to purchasing. The company's surveys sought to operationalize respect using a number of questions. Its output is a set of five "people principles" that it believe are correlated with customer perception of respect.
Business Research Methods The company selected for this particular analysis is Samsung Group. This public company is one of the biggest companies in the mobile industry. The following table will outline the SWOT analysis of the company. Strengths Easy integration with different operating systems and software Customer loyalty High level of innovation and design Low production costs Strong brand marketing Significant share market in many products Weaknesses Too reliant on other software companies Place emphasis on too many products Patent infringements Minimal profit
Other pertained to the consumer's preferred method of going to the Starbucks, such as whether the consumer usually patronized the same Starbucks; frequency of patronization; preference for taking out beverages vs. eating in; and the usual size of the consumer's beverage. Finally, more subjective responses were requested, such as whether the store's customer service was good and the prices were fair. Classification of findings Findings were classified on a nominal basis,