However, there are often no rules, or weak ones, and that can create an ethical dilemma on the part of marketers. They must decide for themselves what lines they want to cross, and set their own codes of ethics. Where rules only provide guidelines, these can be open to interpretation. As we have seen with the area of marketing to children, however, the marketing industry has kept ahead of the

" Another member of these matchmaking sites argued that it is illogical for any of these companies to spend several hour of their employee's time to lure someone into paying $30 membership fee [Santo, 2005]. It is indeed a sorry state of affair because false advertising does more than just rob people of their money; it also gives unfair advantage over competitors and simply betrays the trust of millions of people

The concentration on action and violence draws larger audiences, yet is not effective in selling products Pechmann, Levine, Loughlin, Leslie, 2005). Researchers have also found that the brains of pre-adolescents and adolescents have low levels of inhibitory control and therefore pursue reckless and risky activities due to their judgment not being fully developed (Cauffman, Steinberg, 2000). Adolescents who have seen reckless and risky behavior online or on television advertising are

Ethical Dilemma The first question that we are to consider asks us to address many of the actual issues that come up in the course of medical decisions, and not simply in terms of cancer treatment. It is often the case that parents and children will not agree over a proposed treatment for the child; the ethical conflicts that can follow such a disagreement can be extremely traumatic. This is especially

Patients have a right to know if their doctor's decision to prescribe a certain medication has been influenced by free lunches or other perks, rather than that doctor's objective overview of prescribing information. In fact, the real ethical issue presented in the underlying case is not that the doctors are accepting gifts from the pharmaceutical companies. Drug companies did decide to some degree of self-limit in their gifts to physicians.

Ethical Analysis of Merck and Vioxx How could Merck management have handled the research, development and marketing of Vioxx in a more ethically responsible fashion, if at all? On September 30, 2004, Merck & Company declared the drawback associated with Vioxx, its extremely profitable pain reducer for osteoarthritis victims, from the marketplace. This particular move came only 7 days after scientists within the company discovered in a medical trial that subjects who