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Six Flags Memo
As concerns have been raised about the developed communications pieces for Six Flags' press release, it is essential to analyze and justify the design decisions made in these visual communication tools. This analysis is supported by research to ensure that the decisions align with the best practices and theories in the field of visual communication and public relations.
Overview
The development of the infographic, presentation, and video script for Six Flags' new haunted houses inspired by "The Conjuring" and "Saw X" was guided by a commitment to ethical standards, effective communication theories, and best practices in message delivery. These elements are crucial in ensuring that the visual communications not only convey the intended message but also resonate with the target audience while adhering to the ethical norms of the field.
Ethical considerations played a pivotal role in the creation of these pieces. The infographic, for instance, was designed with a strong emphasis on accuracy and honesty, in line with the PRSA's Code of Ethics (PRSA, Inc., 2023). And, indeed, the information presented was directly sourced from the Six Flags press release, maintaining the integrity and trustworthiness of the content. Also, the inclusion of direct links to Six Flags' social media and official website in the infographic promoted transparency, so that the audience can seek further information and verify the content independently.
In terms of communication theory, the design and content of the visual pieces were heavily influenced by semiotics and the Narrative Paradigm theory. Plus, the effectiveness of the message delivery was also a key consideration. The visual hierarchy and design of the infographic, for instance, were carefully crafted to ensure that the audience could easily navigate through the information. The use of bold colors and distinct sections ensured that the message was not only delivered effectively but was also engaging. This approach is supported by best practices that emphasize the importance of understanding and catering to the audience's interests (Pera & Viglia, 2016). The design and content were tailored to appeal to the target audience, which in this case, included thrill-seekers and horror movie fans.
A Closer Look
Ethical Considerations in Infographic Design
The infographic was designed with a strong emphasis on accuracy and honesty, which are important ethical considerations in public relations. The infographic maintained the integrity of the content but also built trust with the journalist audience, who rely on accurate information for reporting.
For the internal presentation, ethical considerations included the use of images, pictures, and logos that the organization had...…choice, adhering to best practices in presentation design. Research by Page and Duffy (2021) suggests that interactive elements in presentations can significantly enhance engagement and retention of information. By including these elements, the presentation was made more engaging for the employee audience, thereby increasing the likelihood of effective message delivery.
Narrative and Persuasion in Video Script
The video script employed narrative techniques and persuasive elements, which are considered best practices in video content creation, especially for consumer audiences. According to Pera and Viglia (2016), storytelling in marketing can powerfully influence audience perception and behavior. The script's narrative structure, combined with the use of familiar themes from popular horror movies, was designed to captivate and persuade the consumer audience, making the message about the new haunted houses more impactful and memorable.
Conclusion
I hope this memo has addressed any concerns regarding the infographic and other visual communication pieces for Six Flags' press release regarding whether they were developed with a focus on employing best practices in message delivery effectiveness. From the clear and concise design of the infographic, the interactive and engaging elements in the presentation, to the persuasive narrative structure of the video script, each piece was crafted to effectively convey the message to its intended audience, while adhering to…
References
Cairo, A. (2014). Ethical infographics: in data visualization, data meets engineering. The IreJournal.
Page, J.T. & Duffy, M. (2021). Visual Communication. Wiley Global Research (STMS).
Pera, R., & Viglia, G. (2016). Exploring How Video Digital Storytelling Builds RelationshipExperiences. Psychology & Marketing, 33(12), 1142–1150.
PRSA, Inc. (2023). PRSA Code of Ethics. Public Relations Society of America.
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