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The field of human resources benefits from having a better sense of how to create career paths that propel top employees into leadership positions. Marketing as well benefits because the project contributes to our understanding of the unique skills that female managers bring to the marketing role.
Methods of Gathering Information
The following methods of research will be used for completing this project:
Secondary Research
Literature, Internet, and electronic database searches of full-text articles for:
1. The correlation of women CMOs and VPs of Marketing in publically-held companies and their long-term financial performance over time. Statistical analysis of financial results of companies segmented by industries, by gender of the CMO vs. VP of Sales and the resulting long-term effects of leadership education, age and gender will be assessed. Also, the financial performance of these companies will be compared over time. The results will serve as the foundation of the primary research phase of this project.
2. Extensive literature search and review of the topic of gender-based leadership effectiveness over time. This will be an academic literature search covering areas of women's leadership in C-level roles including CMO, CFO and COO.
3. Studying the bios of females in CMO positions, to see if there are any patterns in terms of their education and work experience.
Primary Research
1. Ten in-depth telephone or face-to-face interviews with local business and professional women's organizations will be completed. These interviews will concentrate on what key success...
Interviews with professors in marketing and organizational behavior to evaluate the hypotheses and evaluate research results.
I anticipate the following outcomes:
1. Women's skills at collaboration and communication will emerge as a primary success factor in their ascension to CMO roles in organizations. This would be uncovered in the interviews.
2. Industries are irrelevant, as the skills women bring to this role are transferrable across industries.
3. The factors that may inhibit the success of this program include a lack of respondents in business and professional women's organizations, a lack of potential cooperation with respondents and the need for greater levels of involvement with professors.
4. I expect to be able to make a determination based on analysis of financial statements as to whether or not female marketing heads deliver superior performance.
Knowledge and Skills Need
The five areas of my education that I anticipate applying to the project are:
1. Marketing strategies for careers, defined in the context of each person seeing themselves as a combination of product and services they are marketing to potential employers in the future
2. Organizational behavior to analyze the cultures of companies and their leadership, including acceptance of women leaders
3. Accounting, economics, and finance to help provide a financial perspective of the performance women achieve in companies. In particular, financial statement analysis will be required for this project. There may also be some statistical analysis required as well.
4. Report writing to prepare an effective report, and
5. Presentation skills to prepare and present an effective oral report of the project
Those conditions are understood. Both academia and the market are in agreement that the CMO does matter in a number of different situations. Therefore, the question of whether or not a female CMO affects firm performance is very much a valid one. The first research question is: What academic background contributes most to a woman's ascension to CMO or VP of Marketing? This question is basic, and can be answered
The output of this study will contribute to the argument in favor of removing these barriers for women. In that sense, it is important to understand what those barriers are; they are part of the discussion. 4) This information is often published. Not all companies publish bios of their executives, but many do, so at the very least the educational background and recent work history would be available. Take a
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Responsibilities as an external consultant to a contract manufacturing organization (CMO) Research in the field of medicine has contributed to changes in administration of dosage. Initially some administration routes for drugs are considered more convenient than other methods. However this relies and depends on the benefits and shortcomings of the drug administration route. The paper discusses on the possible and the convenient drug administration routes to apply in CMO. The
Motivations in Company To maximize productivity and employee job satisfaction, the heads of companies must provide some kind of monetary motivation for their employees. Often this motivation takes the form of such things as gift certificates, free food, stock shares, and cash bonuses. To ascertain the specific ways the company our group is investigating rewards and motivates its employees, I interviewed Jeremi Karnell, the CMO and founding partner; and Michael Donnelly,
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