Measuring communication apprehension: trait CA and receiver apprehension

Communication Apprehension

Personal Report of Communication Apprehension (PRCA)

The difference between state CA and trait CA

Culture

Gender

Future directions

The conceptualization and study of communicative anxiety has been an area of interest to communication scholars and researchers for decades. This phenomenon has been referred to using a variety of different terms including reticence, shyness, social-communicative anxiety, communication avoidance, and communication apprehension. Although each of these terms holds specific nuances, the basic ideology remains consistent. That is, the different terminologies used all illustrate the belief that certain individuals suffer from anxiety that is produced through a degree of fear of communicating with others. During the course of this paper, the term communication apprehension (CA) is employed. CA refers to "an individual's level of fear or anxiety associated with either real or anticipated communication with another person or persons."

An individual can experience CA in interpersonal, small group, and/or public settings. Apprehension may be characterized as trait-or state-like depending on how and when an individual experiences discomfort. Trait CA refers to a person's disposition to feel consistently anxious in a number of communicative experiences across time, while state CA occurs in only specific situations or contexts that an individual encounters. The term receiver apprehension (RA) refers to the degree of anxiety that is felt by an individual when receiving a message. Specifically, it is "the fear of misinterpreting, inadequately processing, and/or not being able to adjust psychologically to messages sent by others." This is an area that has been neglected in the past, despite the fact that receiving messages (i.e., listening) is the most used of the communication skills. The sender and receiver of a communicative message have a reciprocal relationship, in that one cannot be performed without the other. Therefore, the ability of an individual to process messages sent from others, and the level of anxiety that is associated with that expectation, is clearly an important area of study. This is due to the impact that these factors can have during communicative exchanges. Like CA, RA can be perceived as both a trait and a state anxiety. Trait receiver apprehension implies that an individual has a predisposition to respond to communicative messages with anxiety, while state RA refers to the degree of apprehension a person may feel in a specific situation based on its particular characteristics.

Instruments - Personal Report of Communication Apprehension - Organization (PRCA)

Self-report measures are believed to be the most appropriate means to measure these apprehensions based on the notion that CA and RA are based in cognitions, therefore making the participant the most suitable person to report on those processes. The Personal Report of Communication Apprehension -Organization (PRCA-Org) form was used to measure trait-CA in a widely regarded empirical study (McCroskey, 1982). This is a modified version of the well-established PRCA-24 form that measures trait CA in dyadic, group, meeting, and public speaking contexts. The difference between the two is that the PRCA-Org form has 20 items and has been shown to be a valid instrument measuring CA in the organizational setting. The alpha reliability of the PRCA-Org was.93 in this study.

CA and RA in Organizations

Although much research has been done in the areas of communication apprehension and considerably less so on receiver apprehension, very few studies have been done measuring these anxieties in the organizational setting. Some studies have been performed assessing CA in the workplace, but no previous empirical research was located that investigated the effects of RA in the workplace. Before describing the intent of the present study, we will first discuss some key findings that have been identified through previous research in relation to communication apprehension in the organizational setting. Explorations of high levels of CA in organizations do illustrate several important discoveries. First, CA appears to have a strong influence on occupational choice. In particular, high CA's find occupations requiring less communication as more desirable than professions with higher communication requirements and expectations.

Another study examined the effects of perceived similarities in relation to communication anxiety during interviews. Although previous research demonstrated that individuals find people perceived as similar to themselves as more attractive, when the similar characteristic is anxiety, different results were obtained. These data indicated that high apprehensive individuals responded more favorably to low CA interviewers and interviewees than to their high CA counterparts. Cognitions, preparation, and behavior have also been studied in the interview context of organizations. Evidence suggests that high CA individuals do not perform as well in interviews as do low CA's. In general, high CA's were less likely to be offered a position than low CA's. This may be due to the fact that high CA's tried not to think about the impending interview, did not prepare as thoroughly, and believed that they would not perform well compared to low CA's. During the interview, high CA's talked less, looked at the interviewer less, were less positive, and asked fewer questions than did low CA individuals. High CA individuals also found it more difficult to become and remain a member of an organization. In addition, once high CA's established themselves in a position they were perceived to be less productive, less likely to achieve, and had lower job satisfaction and lower satisfaction with their supervisors.

Based on the earlier description of self and other perceptions, as well as actual behavioral results, one can surmise that generally, high CA can be a detriment to those experiencing it in an organizational context. Using this information as a base, one may also posit that experiencing high RA in the organizational environment will elicit similar outcomes. Some researchers have suggested that because of the information that has been found regarding apprehension in organizations, it would be unlikely to find highly apprehensive individuals in advanced positions within a company. Although it has been discovered that high CA people were less likely to desire advancement, and less likely to perceive themselves as likely to advance within the organization, there are no empirical data that indicate these feelings and beliefs are consistent with actual outcomes.

Culture

The first valencing factor consists of social and cultural norms. If cultural norms dictate greater spatial boundaries, less touch, and so forth, then individuals from these cultures are likely to valence such norm violations negatively. Parents even articulate immediacy norms with verbal commands (e.g., don't stare, don't push) so that learning of these norms is facilitated.

A second valencing factor is the interpersonal relationship. A large body of literature now shows that a negative relational history has a powerful impact on future communication encounters. Excessive immediacy by someone with whom you've had confict would be valenced as a threat, not as an affiliative behavior.

Third, even in the absence of a relationship "problem" negative interpersonal perceptions could create negative valencing of immediacy behaviors. Communicator characteristics as perceived by receivers include interpersonal valence, credibility, attraction, and homophily. Negative valencing on any of these person-perception dimensions could create compensatory effects just as positive valencing could cause reciprocity. A fourth valencing factor is the environmental context. Close distancing and intimate touching could be valenced positively in a bedroom and valenced negatively at the office. Certainly, spatial immediacy on a dark street at night would be interpreted differently than on the same street during the day.

Fifth, the temporary state of an individual can affect how immediacy cues are valenced. A fight with one's boss, a headache, a raise, a heavy workload, or any number of temporary factors can cause immediacy behaviors to be valenced either more positively or more negatively.

Finally, an abundance of research shows that psychological or communication traits can interact with immediacy displays to cause valencing. Researchers found that subjects with higher affiliative tendency scores were more responsive to positive immediacy behaviors from a confederate. They reported that persons with communication apprehension and anxiety were very likely to avoid social interaction and tended to withdraw from others' attempts to communicate. Indeed, they found extremely different reactions from high and low communication apprehensive in response to manipulated gaze behavior. They also reported that high and low self-monitors had different levels of intimacy expression and reciprocation; touch-avoidance may be a trait measure of responsiveness to immediacy cues.

These sorts of research findings mandate a continuance of multiple methodologies to examine immediacy behaviors. A complete picture of immediacy dictates both laboratory and field studies, theoretical and empirical research efforts, and attention to the many types of data that can be collected. These data should include interaction patterns, communication exchange, cognitive and behavioral models, physiological research, individual differences, personality and traits, and so forth. Moreover, it is imperative that the approaches be integrated into a conceptual whole to paint the most comprehensive picture of message exchange.

Future

In the past 25 years, a substantial amount of research has accumulated regarding the nature and prevalence of communication apprehension (CA). The overwhelming majority of this research is based on McCroskeys (1982) conceptualization of CA as the fear or anxiety associated with either real or anticipated interaction with others. McCroskey's (1982) original conceptualization of CA focused exclusively on oral communication and included no specific mention of whether the construct is a trait -like feature of the individual or an individual's response to the situational features of the context. Although the majority of research on CA has treated this construct as trait -like, considerable attention has been directed toward situational CA. For example, the Personal Report of Communication Apprehension (PRCA) developed by McCroskey (1978; 1982) measures CA across four generalized contexts, including dyadic, small group, meeting, or public speaking. Recently Neuliep and McCroskey introduced another context in which people may experience CA; that is, intercultural communication. Andersen, (1999) defines intercultural communication apprehension (ICA) as the fear or anxiety associated with interacting with people of different cultures and/or ethnic groups. Leibowitz & Andersen, (1976) contend that ICA functions as a separate context of CA, like dyadic or public speaking. ICA is experienced when people are confronted by communication with people who are from ethnic or cultural backgrounds different than other own.

Larsen & LeRoux, (1984) argue that when individuals encounter cultural differences they tend to view people from other cultures as strangers. Strangers are unknown people who belong to different groups. Interacting with people from different cultures or ethnic groups may involve a very high degree of strangerness and a very low degree of familiarity. Lower, (1980) asserts that such circumstances may lead to intercultural communication apprehension. Two other salient situational features leading to increased anxiety include novelty and dissimilarity (Coker & Burgoon, (1987). Situations containing new, atypical, or conspicuously different stimuli are likely to increase anxiety. Intercultural communication is potentially fraught with novelty and dissimilarity.

Coussoule & Andersen, (1979) argues that effective intercultural communication is based, at least in part, on the ability to manage anxiety and uncertainty. Generalized anxiety is a multifaceted affective response characterized as an unpleasant emotional state marked by subjective feelings of tension, apprehension, and worry regarding potentially negative outcomes (Mehrabian, 1971). Anxiety manifests itself in feelings of discomfort, distress, and fear. Persons suffering from ICA experience these responses when confronted by communication situations involving persons from different cultures or ethnic groups. Uncertainty is a cognitive response and refers to the inability to predict or explain the behavior of others. In their formulation of Uncertainty Reduction Theory, Montagu, (1971) argues that whenever two people come together and interact for the first time, considerable uncertainty exists. Situations high in uncertainty often lead to high anxiety. Montagu, (1971) contends that the primary motive of interactants in these types of communication situations is to reduce uncertainty. Montagu, (1971) also argues that interactants are motivated to reduce uncertainty when they interact with people with whom they expect future interaction, provide rewards, or behave in some deviant fashion. Lederman, (1983) speculate that interactants may be more likely to try to reduce uncertainty in intercultural communication (i.e., with strangers) than during communication with someone who is familiar.

Many factors may influence the amount of uncertainty experienced by interactants during an intercultural encounter. Lederman (1983) points out at least five factors, including "expectations, social identities, and degree of similarity between interactants, shared communication networks, and the interpersonal salience of the contact with strangers." In addition, Wheeless, (1984) maintain that individuals have maximum and minimum thresholds of uncertainty. If uncertainty is above individuals' maximum threshold, they may not have enough information to communicate or they may feel uncomfortable communicating. In such cases, interactants may lack confidence in their ability to predict how a stranger will behave. If uncertainty is below individuals' minimum threshold, they may interpret interaction as boring and may become disinterested.

Conclusion and Findings

Uncertainty and anxiety are related such that as uncertainty increases so does anxiety. Like uncertainty, individuals have maximum and minimum thresholds for anxiety Andersen, (1985). When anxiety is above the maximum level, persons may feel so anxious that they avoid communicating with others or withdraw during communication. When anxiety is below minimum levels, people may not feel motivated to reduce uncertainty. In such cases, predictability may be high. Andersen, (1985) argues that to communicate effectively an individual's level of anxiety needs to be below the maximum and above the minimum thresholds of anxiety. Moreover, when anxiety is above the maximum threshold people have difficulty processing information. Mehrabian, (1971) have argued that anxiety interferes with normal information processing.

Although high levels of uncertainty are present whenever two people come together and interact for the first time, there may be inordinate levels of uncertainty during initial cross-cultural interaction. Interacting with a stranger within the boundaries of unfamiliar context may generate levels of ICA that hinder the ability of an individual to reduce uncertainty. Based on this rationale the following hypothesis was deduced:

H1: There will be a direct relationship between intercultural communication apprehension and uncertainty in initial cross-cultural interaction.