¶ … College Athletes Be Paid?
Athletics at college level comprise of an array of competitive sports and games that are largely non-professional. These sporting pursuits demand a lot of physical skill and involvement. There should also be requisite systems necessary to prepare the athletes for higher-level competition and excellent performance. In the U.S., for example, there are over 400,000 students who participate in college sports competitions every year. The National Collegiate Athletic Association (NCAA) organizes the largest participation programs. Others that undertake such programs are the national Association of Intercollegiate Athletics (NAIA) and NJCAA, which is the common reference for National Junior College Athletics Association.
College basketball and American football draw the highest number of fans and viewership. College athletics in the U.S. is regarded as amateur sport and is limited to a specified number of available scholarships that are based on Title IX in the U.S. (NCAA). Taking part in college sports is fun and enjoyable for many students. It is also attractive because it offers chances for scholarships (NCAA). Yet, a close examination of the life of a college athlete reveals that they are not having as much fun as the world thinks. There are challenges and, indeed, hard truths that confront a student. It is debatable whether college athletes need to be paid.
Schrager points out that the cartel linked to college sports generates a whopping $1 billion each year as revenue. Most of the income comes from sale of television rights and March Madness. A case in point is the match between Kentucky vs. Wisconsin basketball match. It was viewed by the highest number of people locally and was even televised by international channels. At least 27 million people viewed the match on CBS alone. International broadcast through ESPN was done to over 170 countries. CBS and Turner Broadcasting paid NCCA a huge sum of $10.8 billion. That was back in 2010 and the payment was meant for 14 years of television rights to broadcast college athletics competitions. The payment was not excessive since CBS is reported to have sold over 1.13billion dollars worth of ads in the 2015 tournament. It is also reported that head coaches Bo Ryan of Wisconsin and Krzyzewski of Duke accrued combined earnings of $12,628,032 in the 2015 tournament alone. It is clear that all the revenue generated is shared among all other stakeholders except the athletes.
The idea of the need to pay...
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