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Maximizing Information and Technology
How My Organization Uses Social Media
Social media is a powerful tool that my organization uses to communicate with its audience, build its brand, and increase engagement. This is done in various ways, including marketing, customer service, networking, recruitment, and thought leadership (Evans, 2010). In marketing, we use social media platforms to reach a larger audience and engage with them in a personalized way. Social media is also a popular channel for customer service, where our representatives can respond to customer queries and complaints in real-time. Networking through social media can also helps us connect with potential partners, customers, and industry experts. Plus, it is an effective recruitment tool, where we can advertise job openings and reach a broader pool of applicants (Sharma, 2014). Lastly, social media allows businesses to establish themselves as thought leaders in their industry by sharing informative content and engaging with their audience. By leveraging social media effectively, my organization has developed a solid online presence by which it engages positively and meaningfully with stakeholders.
Changes in Use of Social Media Due to the Pandemic
The pandemic has resulted in significant changes in the use of social media. With remote work becoming more prevalent, organizations have had to rely on social media to communicate and collaborate with their employees. With in-person events canceled, many organizations have...…to engage with communities and involve them in the decision-making process. Social media can also promote transparency in government by sharing information and data with the public. It can be used to build relationships with stakeholders and promote collaboration. Lastly, social media can be used to spread hope and promote positivity, which can have a significant impact on mental health.
Ultimately, social media is a powerful tool that can benefit organizations and public services. To leverage its potential, organizations need to use social media effectively while being aware of its associated risks. Nonetheless, social media can be used to enhance public policy and public services in accordance with Biblical principles by promoting justice,…
References
Evans, D. (2010). Social media marketing: the next generation of business engagement. JohnWiley & Sons.
Sharma, N. (2014). Recruitment strategies: a power of e-recruiting and socialmedia. International Journal Of Core Engineering and Management (IJCEM), 1(5), 15-35.
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