1. Background
Wal-Mart Stores, Inc, hereby referred to as Walmart, is a public traded multinational retail corporation of discount departmental, eCommerce stores and warehouse stores headquartered in Bentonville, Arkansas, and operating in 27 countries across the globe. Over the decades, Walmart has evolved into a global powerhouse in the retail industry. A comparison of Walmart’s revenue against Gross Domestic Product (GDP) 185 countries by McGee ( 2020) ranks Walmart’s revenue on 25th, demonstrating the dominance of Walmart in the global economy.
The fortune magazine Fortune 500 Index has ranked Wal-Mart Stores Inc, the largest retail company in the United States, the top two since 2000, and the top one for eight years in a row since 2012, based on the company’s total sales. Since its 1972 NYSE listing, the Walmart Stock has experienced remarkable milestones. For the period ended July 31st, 2020, Walmart recorded total revenues of $272 billion and consolidated net income amounting to $10.5 billion. Walmart declared $2.16 dividends per common share, an increase from $2.12 in 2019. Walmart's total assets amount to $237 billion. An analysis of the cumulative total shareholder return on Walmart's common stock reveals an increasing return for the last five years since 2015 (Figure 1).
Figure 1: Comparison of 5 Year Cumulative Total return on Walmart’s Common Stock
Walmart Evolution
Walmart was established in 1962 and incorporated in 1969 by Sam Walton. The retail giant operates 11,496 stores and clubs across 27 countries. Walmart ventured into the international market in 1991 by establishing in Mexico, which accounts for the largest international market accounting for 42% of the consolidated sales revenue reported in FY 2019/2020 (Figure 2).
Walmart pursued globalization aggressively; hence its operations span across wholesale, retail, and eCommerce websites operates across all the states in the U.S., Central America, Canada, Africa, Argentina, Chile, Japan, India, China, United Kingdom, and Mexico. Walmart International, Walmart U.S., and Sam's Club are the three reportable segments under which Walmart operates.
Walmart U.S segment entails mass merchandising within the U.S., the Walmart International segment entails operations outside the U.S., with both segments consisting of e-commerce and omnichannel initiatives. The Sam’s Club segment consists of the samsclub.com, the warehouse membership clubs, and omnichannel initiatives. In 2000 Walmart ventured in eCommerce under walmart.com and samsclub.com. Platforms to enable online shopping experience for the customers. Subsequently, the retailer has aggressively pursued other initiatives such as the Site to Store service in 2007, incubation for innovators since 2016, acquisition of Flipkart" in 2019, and NextDay Delivery, Delivery Unlimited, and Same Day Pickup in 2020.
2. Walmart’s Business Strategy
Walmart pursues strong and efficient growth to maintain a competitive position in the retail industry. The retail giant undertakes strategic investments that entail sales-rise with eCommerce sales platforms, increasing the comparable store and club sales, and expanding the omnichannel initiatives. The business model is premised on the retailing of vast merchandise at low prices, with its customers citing the low prices as the fundamental reason for shopping at Walmart (Barbaro, 2007).
Walmart business strategy is guided by four fundamental principles;
· Enhance shopping convenience for busy households
· Sharpening business culture and digitize operations
· Operate responsibly
· Cultivate customer trust as Walmart’s competitive advantage
Innovation and expansion of the ecosystem are at the core of Walmart’s business strategy. The company seeks to respond to global health pandemic by maximizing the safety of products and facilities. Walmart has invested in enhancing sanitation, expanding the online shopping, and no-contact pickup and delivery services. In the U.S., Walmart expanded the omnichannel platforms, with 3200 locations offering grocery pickup, and 1600 locations offering grocery delivery. A seamless platform such as Flipkart and PhonePe supports same-day delivery in India.
Walmart’s sales have increased over the years. However, natural pandemics and economic crisis such as the COVID -19 pandemic in 2020 and the global recession of 2007/2008 have contributed to the decline of Walmart’s sales (see figure below)
3. Stakeholder Evaluation
Stakeholders include a group of people or institutions that affect or are affected by business activity. Essentially stakeholder relationship management is pivotal in achieving a company’s objectives. Developing a meaningful relationship with stakeholders yields a license to operate, reduces the cost of constraints, minimizes the risk of operations, enhances business opportunities, which ultimately results to value addition. Also, stakeholder relationship management assures the stakeholders that the company that company seeks to maximize every of the stakeholder groups' interests (Jeffery, 2009). Walmart stakeholders can be categorized into two; internal stakeholders who include the shareholders, the board of directors, the management and employees, and external stakeholders who include the competitors, industry, vendors, customers, government agencies, and communities
3.1. Internal Stakeholders
The internal stakeholder includes...
References
1. Barbaro, M. (2007). It’s Not Only About Price at Wal-Mart. In The New York Times. http://www.nytimes.com/2007/03/02/business/02walmart.html
2. Gheibi, S. (2020). Low-Cost-Driven Leadership?: A Theory for Price Dispersion in Competitive Markets. 19(1), 61–76.
3. Jeffery, N. (2009). Stakeholder Engagement?: A Road Map to Meaningful Engagement. Doughty Centre, Cranfield School of Management, 2(July), 19–48.
4. Jindal, R. P., Gauri, D. K., Li, W., & Ma, Y. (2020). Omnichannel battle between Amazon and Walmart_ Is the focus on delivering the best strategy_ - ScienceDirect. Journal of Business Research, 122, 270–280.
5. McGee, R. W. (2020). How Large is Walmart? A Comparison of Walmart Sales to Nations GDP. SSRN Electronic Journal, 1–4. https://doi.org/10.2139/ssrn.3102735
6. Neebe, K. (2020). Sustainability at Walmart_ Success over the Long Haul. Journal of Applied Corporate Finance - Wiley Online Library.
7. SEC. (2020a). Form DEF-14A Proxy Statement. (2020). U.S. Security and Exchange Commission.
8. SEC. (2020b). Walmart SEC Form-10k Annual Report. (2020). U.S. Security and Exchange Commission. https://www.sec.gov/ix?doc=/Archives/edgar/data/1171759/000117175920000045/rrgb-20200712.htm
12. Unsal, O., & Hassan, M. K. (2020). Employee lawsuits and capital structure. In Review of Managerial Science (Vol. 14, Issue 3, pp. 663–704). https://doi.org/10.1007/s11846-018-0304-1
13. Zhao, J., Zhou, Y. W., Cao, Z. H., & Min, J. (2020). The shelf space and pricing strategies for a retailer-dominated supply chain with consignment based revenue-sharing contracts. In European Journal of Operational Research (Vol. 280, Issue 3, pp. 926–939). https://doi.org/10.1016/j.ejor.2019.07.074
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