Globalization has created a litany of new opportunities for both small and large businesses worldwide. Developing countries such as India and China continue to leverage their large consumer base to help grow and develop their economies. This is being reflecting in the emerging middle class of these economies along with robust GDP growth. Unfortunately, the COVID-19 pandemic has created complications related to these economies as it relates to their overall growth. India for example has experience a recent surge in infection rates that has left the economy and its citizenry in shambles. It has also impacted the rest of the world as many countries are now restricting travel to and from the country of India. The massive death tools, political instability, and business disruption has caused an unprecedented change in the overall economy of India. Those international companies doing business in India must recognize the possibility of instability in the nation and account for it properly in their overall projection and assessments. There are many benefits and challenges with doing business in India, that all executives must be aware of. First, India has a very large consumer base of over 1 billion people that provides a very compelling opportunity of business to profitably expand into emerging markets. In addition, the country offers a rising middle class with substantial purchasing power for established brands and services. The country also houses a large base of intelligent and able citizens that work within the STEM fields. These individuals are highly desirable as they have valuable skills that many companies in the developed nations can utilize to further develop their own product offerings. In addition, these individuals often command lower salaries than their international counterparts thus allowing businesses to obtain more value for their economic develop of the industry (Akerlof, 1984).
To begin the benefit of doing business in India are very strong. For one, India has a very large and growing economy. The economy is beginning to grow its middle class which means the overall country has a substantial amount of purchasing power and ability to purchase products they ordinarily couldnt. This presents very interesting opportunities for multinational organization looking to enter the market with compelling products and values propositions. India consumers much like Chinese consumers value quality products. With a growing middle class, they now have an opportunity to purchase goods and services that provided exceptional value relative to the competitors within the market. Aspirational brands such as Nike, Luis Vuitton, Movado, and others are highly sought after within the India market. Much like China, India typically has very high savings rates. As a result, they typically have lower levels of debt with further increases their purchasing power relative to other countries. All of the above concepts allow companies to better penetrate the India market while also having a substantial runway for sustainable growth in the future. In addition, the educated citizenry also helps perspective companies as it relates to foreign direct investment. Here, American companies can invest directly into India, while also enabling its citizenry to also participate in the growth of the overall company. This investment can provide India with new technology, more jobs, and economic development (Akerlof, 1983).
A negative aspect related to doing business in India relates to its overall infrastructure and services. As noted in the introduction, India is a burgeoning country. Many of the infostructure issues that persist in India do not persist in the United States. In fact, we are currently witnessing this weakness as it relates to healthcare and COVID-19. To date, India has been one the most ill-prepared countries as it relates to the COVDI-19 virus, which relates heavily to its infrastructure issues. For one, the healthcare system overall is not as robust as that of many of the developed nations. The United States, for example, spends roughly 17% of its GDP on healthcare related expenditures. This amount to roughly $3 Trillion dollars per year, which is substantial considering the United States have roughy 330 million people compares to Indias nearly 1.1 billion people. In…
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