Enabling New Business Models through Information Systems

Introduction

Uber, Spotify, and Airbnb are three companies that have revolutionized their respective industries through the use of information systems (IS). All three companies use data-driven technologies to facilitate their services. Uber uses GPS, mapping, and other location technology to provide efficient ride-hailing services. Spotify uses music streaming technology to provide easy access to millions of songs from all over the world. Airbnb uses an online platform to enable people to easily find and book short-term accommodations. In each case, policy makers involved in the use of IS must ensure that the appropriate IT infrastructure and software solutions are in place to support the business model of the organization, as well as the security of data. They also oversee the development and implementation of any new technologies that may be needed to improve the efficiency and effectiveness of the system. For this paper, a local government agency CIO was interviewed with respect to a new mobile ticketing system implemented in the city. The following paper describes and discusses the system, the interview with the CIO, what the system has enabled, and what recommendations may be given to the CIO going forward.

Part 1: The Organization and IS

The organization of interest is a local government agency responsible for managing public transportation services in a local city. The specific program or policy of interest is the implementation of a mobile ticketing system for public transportation services. The agency's CIO is responsible for overseeing the implementation and maintenance of the new mobile ticketing system.

The organization responsible for managing the city's transportation system is using information systems and information management in the implementation of the mobile ticketing system. The mobile ticketing system is a technology-based solution that enables riders to purchase and validate tickets using their mobile devices instead of traditional paper-based tickets. The system utilizes a combination of mobile applications, payment gateways, and back-end systems to enable seamless ticket purchases and validation. To enable this new business model, the organization has invested in various information systems and technologies, including mobile application development platforms, payment gateway integration, and data analytics tools. These systems have enabled the organization to collect and analyze data on rider behavior, usage patterns, and revenue streams. With this data, the organization is able to optimize transportation routes and schedules to improve efficiency and reduce costs.

The mobile ticketing system has also enabled a new business model for the city by providing a platform for third-party providers to offer value-added services, such as loyalty programs and discounts, to riders. This has created new revenue streams for the organization and has attracted new businesses to the city. Overall, the use of information systems and information management has been critical in fostering the new business model for the city's transportation system. The mobile ticketing system has provided the organization with valuable data insights and has enabled new revenue streams for the city, while also improving rider experience and operational efficiency.

To explain, the CIO was tasked with the important job of coordinating all the aspects involved in the implementation of the mobile ticketing system. This included the selection of the right technology, the integration of the system with existing infrastructure, testing and quality assurance, as well as the training of personnel who will be using the system. The CIO was also responsible for ensuring that the system was secure, reliable, and cost-effective, in order to provide the best possible service to users. On top of all this, the CIO had to ensure that the system met the needs of both the agency and its customers. This involved conducting research to determine what types of features and services were expected by users and how the mobile ticketing system could best meet those needs. All in all, the CIO had to effectively as a good steward of the local citys resources while tending to the needs of the citys constituents who would be utilizing the new service.

From a biblical standpoint, the CIO of the local government agency can be seen as a good steward (Pick et al., 2022). According to the parable of the Good Steward in Luke 16:1-13, a good steward is one who manages the resources entrusted to him or her responsibly and with integrity. As such, the CIO is expected to manage the resources available to them responsibly and with integrity when it comes to the implementation and maintenance of the mobile ticketing system. The CIO must be diligent in their efforts to ensure that the system is secure, reliable, and cost-effective. He must also ensure that the system meets the needs of both the agency and its customers. This involves conducting research to determine what types of features and services are expected by users and how the mobile ticketing system can best meet those needs. Plus, the CIO must be available to answer any questions or concerns from users regarding the use of the system. As a steward, the CIO must also regularly evaluate the effectiveness and performance of the mobile ticketing system. This includes monitoring the system's usage, making sure it is updated with the latest technologies and security measures, and providing feedback to the agency on how the system can be improved. By doing this, the CIO is fulfilling his responsibilities as a good steward and ensuring that the system remains reliable and efficient, and continues to provide the best service possible to users.

Finally, the CIO must be available to answer any questionsor concerns from users regarding the use of the system. This is an important responsibility of the CIO, as it ensures that users are able to make informed and informed decisions about using the system. As a general rule, the CIO should be able to provide users with clear and concise answers to their questions, as well as provide advice and guidance on how to best use the system. Moreover, the CIOs department should be available to address any issues that arise in the use of the system, such as technical difficulties or security concerns, via social media, such as Facebook or Twitter, the digital town halls of the Internet (Neely et al., 2021). By doing this, the CIO and his department can ensure that the system continues to provide the best possible service to users and in effect that the whole organization is demonstrating proper good stewardship over the system.

Part 2: Interview and Application

My research and interview with the public sector administrator revealed that information systems have definitely enabled new, interesting business models just like...…opportunities.

Other insights from the course suggest that the following points might also apply to this case so as to increase the effective and impactful use of technologies and information to improve the mobile ticketing service: the organization responsible for managing the city's transportation system should consider improving user experience, personalization, integration, predictive analytics, and security.

Improving User Experience

The mobile ticketing service should be user-friendly and easy to use. The organization can achieve this by investing in user experience design, conducting user testing, and gathering feedback from riders. Investing in user experience design involves designing the mobile ticketing service with the user in mind. This includes creating an intuitive and straightforward interface that makes it easy for riders to purchase tickets and navigate through the system. The organization should work with user experience designers who can create a seamless and enjoyable experience for riders.

Personalization

The mobile ticketing system can be enhanced by providing personalized services based on the rider's usage history. For example, the system can recommend alternative routes or suggest discounts based on previous usage. This could also involve creating an intuitive and straightforward interface that makes it easy for riders to purchase tickets and navigate through the system.

Integration with Other Services

To enhance the value of the mobile ticketing system, the organization can integrate it with other services such as ride-sharing or bike-sharing platforms. This will provide riders with a seamless experience and a broader range of mobility options.

Predictive Analytics

The organization can leverage data analytics to predict rider demand and usage patterns. This will enable the organization to optimize transportation routes, schedules, and pricing to meet the needs of riders while also reducing operational costs.

Security and Privacy

The organization must prioritize the security and privacy of rider data. This includes implementing robust security measures to protect against cyber threats and ensuring compliance with data privacy regulations.

To synthesize the above with a biblical model of government and statesmanship, a good steward must prioritize the well-being of all stakeholders involved. This involves balancing the needs of the people being served with the business side of things, while also ensuring the security and privacy of sensitive data. By adopting a balanced approach that prioritizes the well-being of all stakeholders, the organization can enhance the mobile ticketing service, providing high-quality services that meet the needs of the community while also ensuring financial sustainability over the long term.

Conclusion

This paper discussed the use of information systems and information management in a mobile ticketing service for a city's transportation system. It highlighted the benefits of using information systems, including the ability to increase efficiency, improve customer experience, and enable new business models. It also discussed the importance of responsible and ethical data use, which involves using data in a way that respects individuals' privacy and security and ensuring that data is used in a manner consistent with the intended purpose. Moreover, the paper explored ways to improve the mobile ticketing service, such as investing in user experience design, conducting user testing, and gathering feedback from riders. By doing so, organizations can create a user-friendly and easy-to-use service that meets the needs of its users, ultimately contributing to the success of the transportation system. Overall, effective and impactful use of technologies and information is crucial for organizations to improve services, make informed decisions, and achieve their goals…