Health Policy to Prevent and Manage Diabetes Moreover, the persuasive message should emphasize on the social consequences and harmful effects of failing to comply with health message recommendations. One of the effective fear messages is to make people with diabetes to understand that lack of effective diabetes management may lead to foot amputation. Internet has become an effective communication intervention since large number of African-Americans have access to internet. Thus, electronic communication channel has become an effective tool to increase knowledge, achieve health outcomes and self-care behaviors.
Health Issue and affected Population
In the United States and other part of the world, the type 2 diabetes have become a major health concern for policy makers and health planners. Although, there are three types of diabetes, however 90% of people diagnosed with diabetes have type 2 diabetes, which is one of the predominant non-communicable diseases. The type 2 diabetes is one of the major public health challenges. While more than 150 million people are suffering from diabetes globally, however it is projected that the case of diabetes can reach 299 million by the year 2025. The type 2 diabetes occurs when there is an underproduction of insulin leading to several health complications such as damages to organs such as kidneys, eyes, heart, nerves and blood vessels. Alternatively, type 2 diabetes occurs when the body is unable to effectively use the insulin. The insulin refers to a hormone that has been secreted from the beta cell used to regulate the blood sugar. Without insulin, the body will not have capacity to effectively absorb glucose, which can consequently lead to a dysfunction of the organs. Several complications that include kidney failure, coronary heart disease, foot ulceration and blindness have been associated with type 2 diabetes, and African-Americans are major ethnic group in the United affected by the type 2 diabetes.
This paper selects African-Americans as the target population because the African-Americans face the high risk of type 2 diabetes in the United States. Typically, more than 13.2% of African-Americans have been diagnosed of type 2 diabetes which are 1.7 times the number of non-Hispanic white suffering from type 2 diabetes. Based on the number of African-Americans suffering from diabetes, more African-Americans are likely to suffer from amputations, kidney disease, and blindness. By paying a greater attention to effective communication, the target population can enhance the health outcomes.
In the United States, large percentages of African-Americans above 40 years of age are generally being affected with type 2 diabetes. Moreover, type 2 diabetes affect large number of overweight and obese people in the United States, and 29.1 million people of the U.S. population have diabetes. (CDC, 2014). Although, lifestyle factors, genetics, and age are the major predictor of type 2 diabetes, however, African-Americans have higher rates of type 2 diabetes in the United States. While type 2 diabetes are more predominant among Native Americans, Asian-Americans and Hispanics, however, African-Americans record higher rates of diabetes prevalence. For example, African-Americans have 13.2% risks of diabetes, 12.8% risks for Hispanics, and 9% risks for Asian-Americans. While type 2 diabetes is rare among children, however, risk of type 2 diabetes increases with age.
The incidence of type 2 diabetes is also on increase globally, and over 382 million people live with diabetes. In the United States, the total medical costs of diabetes are $245 billion in 2012 where the direct medical costs are $176 billion and indirect costs are $69 billion. (CDC, 2014).
Two Scholarly Articles providing Effective Health Advocacy Program Addresses the Issue
Evelyn Chesla & Chun, (2011) argue that health education is the most cost effective strategy to prevent and manage type diabetes. The authors identify communication and persuasive program as an effective tool to deliver health message to people in order to prevent and manage type 2 diabetes. The program is based on five communication protocols:
"(1) the source, (2) the message itself, (3) the audience, (4) the channels, and (5) the destination or desired outcome." Evelyn (Chesla & Chun, 2011 p 68).
The source identifies the TV, and effective mass-media health communication strategy that health professionals can employ to reach large number of people. Moreover, healthcare providers can use health organizations, education/support groups and friends as source of information to people. However, expert opinion are more persuasive than non-expert sources because expert sources are more trustworthy and respected by large number of people.
Evelyn et al.(2011) further point out that messages to change positive health behaviors of people should be able to affect ...
The program also focuses on the intended audience, which is the African-American because the African-Americans face the high risks of type 2 diabetes since many African-Americans still indulge in unhealthy behaviors that can affect their health outcomes. Evelyn et al.(2011) identify SMS message or text message as channel of communication that can enhance short-term behavioral changes. Since "not all African-Americans are using these channels, and some are better addressed using older channels, such as telephones, newspapers, and doctors' messages." (Evelyn et al.2011 p71).
Analysis of the Programs Attributes that make it Effective
Destination is the desire outcome of the program revealing the attributes that makes the program to be effective. Evelyn et al.(2011) argue that the persuasive program has improved the knowledge of African-Americans about the self knowledge of type 2 diabetes. The increased knowledge with regards to self-management is correlated to lower blood pressure, A1C levels and weight. The program has made the target population to achieve 80% medication adherence. However, the program has not made the target population to be physically active because the blood glucose monitoring of participants is lower.
Jacob, & Serrano-Gil, (2010) also identify the DEHKO ("The Development Program for the Prevention and Care of Diabetes") (p 665) as an effective promotion strategy to prevent and manage diabetes. However, the DEHKO program focuses on health promotions towards high risks diabetes patients that include health education, monitoring, and screening. The DEHKO comprises of 10-year program that offers practical instruction to achieve an intensive lifestyle management. Moreover, the program offers a preventive measure to improve health outcome of type 2 diabetes patients.
The program also focuses on the health education to promote physical activities of patients through walking and cycling. The program also advocates the good nutrition for the entire population to assist in effective management of diabetes. Media communication such as TV, radio and press have been identified as effective tools to impact knowledge of entire population.
However, Jacob, & Serrano-Gil, (2010) point that health education is not sufficient to enhance effective behavioral change because it is one-way communication. A self-management is a problem-solving approach to motivate, empower and engage people to improve their health outcomes. More importantly, education interventions delivered by professional educators provide "the best opportunity to enhance and improve the patient outcomes." (Jacob, & Serrano-Gil, 2010 p 665)
Analysis of the Programs Attributes that make it Effective
The attributes that make the DEHKO effective is that the program has made large number of diabetes patients to aware of strategy to prevent and manage diabetes. The program has also made the target population to record lower HbA1c as well as low-density cholesterol.
Health Advocacy Campaign't to create a New Policy
Preventing and managing type 2 diabetes require a comprehensive health information. The paper suggests combination of video-based program, and traditional communication program to create effective health education for diabetes patients.
The objectives of the program as follows:
To improve the health literacy of African-Americans with regards to type 2 diabetes.
To improve the health knowledge of African-Americans with type 2 diabetes with regards to medication adherence, indulging in physical exercise, and eating good nutrition.
To prevent and manage the prevalence of type 2 diabetes among African-Americans.
The paper suggests that health education using the video-based program is an effective strategy to improve patients' short-term knowledge because the strategy outperforms written materials. The animation production guided by video can improve the health literacy of African-American. Typically, the animation program has the benefit of being entertaining and educational. The program is an easy use cost-effective animation program that can be translated in multiple languages that include French, Spanish, Chinese, Korean and other Asian languages. The policy will also carry out a comprehensive health education using the new technology such as internet, and traditional promotion method such as TV, newspaper and radio to enhance health education.
The strategy to influence the policy makers to support the program is to carry out an experiment to demonstrate the impact of the program on the target population. The program will sect 100 African-Americans with type 2 diabetes and 50 of the target population will receive health education on the strategy to manage their type 2 diabetes. These group will be an experimental group. On the other hand, the other 50 target population will consist of the control group who will not benefit from the health education. The experiment group will receive a comprehensive health education for three…
Moreover, the persuasive message should emphasize on the social consequences and harmful effects of failing to comply with health message recommendations. One of the effective fear messages is to make people with diabetes to understand that lack of effective diabetes management may lead to foot amputation. Internet has become an effective communication intervention since large number of African-Americans have access to internet. Thus, electronic communication channel has become an effective tool to increase knowledge, achieve health outcomes and self-care behaviors.
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