Violence in video games and lack of FCC regulation

Violence in Video Games

Unlike movies, video games are not regulated by the Federal Communication Commission (FCC), which is ironic because there are a wealth of studies indicating children do not distinguish between fantasy and reality in a gaming environment (Ferguson, 2011). Simply put, the more time children, adolescents and teenagers spend playing a video game the more they see their reality as the gaming environment (Boyle, McLeod, Rojas, 2008) (Hartmann, Vorderer, 2010). To argue that games are not as powerful of an influence on children is ridiculous, yet ironically the FCC regulates who can see a movie by its content alone and has refused to take action on games (Soh, Tan, 2008). In June, 2011 the Supreme Court struck down a California law that fined retailers $1,000 for each occurrence or infraction of selling or renting violent games to anyone under the age of 18 (Lemmens, Valkenburg, Peter, 2011). Games marketers aggressively lobbied against this move, saying it would drastically reduce the size of their growing and highly profitable markets, and won. Amidst all the confusion and hype of video gaming being a strong catalyst of economic growth for the U.S. And globally everyone is forgetting about the children and how their minds are being influenced by these violent games and their messaging (Cheetham, 2008).

The Social Fabric of Gaming and the Path to Addiction

Video gaming companies would have their critics and U.S. regulators in the FCC think that the typical gamer is a casual user, not prone to addiction, and looking to lead a balanced life. The social fabric of gaming is in fact the exact opposite. When children are as young as ten or eleven their slumber parties are powered all night by Red Bull and Rock Star energy drinks while they play Grand Theft Auto, the Legend of Zelda or the greatest time-suck of all, World of Warcraft (Hartmann, Vorderer, 2010). It is common to hear of young teenage boys who play World of Warcraft up to six to ten hours a day in many instances. The allure of this game is its interactive nature over the Internet with friends, but at a more fundamental level this game gives a child a chance to be an adult online. World of Warcraft allows anyone to define their online alter-ego and not surprisingly the characters are very large, powerful, muscular, with exceptional physical powers -- ironically exactly what many young teenagers lack and are the most fearful of in real life (Cheetham, 2008). So the irony begins of being all-powerful and invincible online yet increasingly concerned about a fragile, tense economic time in reality during 2011. It is easy to see why adults are retreating into this alter-egos on World of Warcraft as well. It's a chance to have an ordered, well-defined existence that is free of the anxieties of being in a world where economic realities are tense, turbulent and where economic leaders often appear to be floundering for solutions. It's no wonder that World of Warcraft reports the majority of their new players are men above the age of 30 (Bulik, 2008). People use these games to escape reality. But for the children playing these games in networked mode, they are their new reality. Anxiousness in real life turns to serene aggressiveness online, fear to confidence, subservience to leadership; in short kids playing these games become legends in their own mind. What's frightening is that the more a child, adolescent, teenager or adult plays these games the more they believe and actually see it as their own reality. The recent violent attacks in the United Kingdom primarily by unemployed young men in this age group who spend the majority of their time on video games is a case in point. Adolescent boys are the most susceptible to the pathological effects of gaming as well, which is further strengthened by the role model influence of older men and women on networked games (Bulik, 2008). Figure 1, Global Computer Gaming Demographics, 2010 illustrates the distribution of age ranges and gender by gamer. Note the majority are 18- to 45-year-old males followed by females in the same age segment. But the most startling is the 20%, nearly one in five, who are males below the age of 18.

Figure 1: Global Computer Gaming Demographics, 2010

Market Segment

Share

Males 18-45

37.0%

Females 18-45

28.0%

Males

Females

Males >45

6.0%

Females >45

2.0%

Source: Entertainment Software Association

Time for the FCC To Act Now

Instead of allowing these game companies to push them around, the FCC needs to take a stand for children not just in the U.S. But globally. The world watches how the U.S. will react and as we acquiesce, we sacrifice not just our nations' children but the worlds as well (Cheetham, 2008) (Lemmens, Valkenburg, Peter, 2011). FCC leadership needs to quit worrying about how they will find a consulting job with these companies when they retire from government service and step up to really serve those they took an oath to. A rating system with strong requirements is essential to provide more guidance to parents about just what is included in these video games, and also regulate the content and quality of them. Instead of just allowing this area of entertainment to continue unchecked the FCC needs to step in and realize these games are even more powerful in changing children's; view of reality than the movies they so heavily rate and review today.