Success Of Phamarcare In Its CSR Activities Term Paper

Length: 5 pages Sources: 4 Subject: Business Type: Term Paper Paper: #82536576 Related Topics: Tennis, Habitat Destruction, Golf, Recycling
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Corporate Social Responsibility

Ethics and Corporate Responsibility in the Workplace and the World

Key stakeholders within the PharmaCare scenario

Stakeholders play a significant role in influencing the performance and the realization of goals and objectives of the organization. They make corporate decisions about the ways in which the organization should carry out its operations meeting the demands of the customers and the legal requirements. The stakeholders of the PharmaCare Company are varied and have varying characteristics. Among the stakeholders, include the employees, customers, investors, and the creditors of the company. The performance of the PharmaCare Company relies largely on the hard work of the employees, the managers, and the members of its board. As such, it implies that the company should provide a variety of services to its employees such as compensation packages to retain and ensure their satisfaction with their job. In addition, the company provides regular training opportunities for them to ensure that it meets their personal and professional needs, thereby, the performance, and reputation of the company (Cragg, 2009).

The customers also play a significant part in influencing the performance of the PharmaCare Company. The consumers determine the usability of the products provided by the company, as well as, determining the prices of the products. Similarly, the customers determine the quality of services and products that should be provided by the PharmaCare Company. Investors provide the required financial support to the company and help it in making investment decisions in its markets across different parts of the world. Similarly, PharmaCare receives information such as financial reports, delays in the products, and change in the management from its investors. The creditors influence the performance of the PharmaCare Company by providing the capital required for financing its operations and financial support in case of shortfalls in its financial supply. Therefore, a combination of the responsibilities of these stakeholders results in the creation of a positive environment for the consumers and its stakeholders (Zu, 2008).

Human rights issues presented by PharmaCare's treatment of the Colberia Indigenous population

The above case shows that the people of Colberia live in dire poverty. They live in primitive huts, lack electricity, and running water alongside willing to work for low remuneration for hard labor in the company. On the other hand, the executives of the PharmaCare Company live a luxurious life. For instance, they live in houses complete with swimming pools, tennis courts, and golf course among other forms of luxurious lifestyles. As such, the difference in the living standard between the two raises significant human rights issues. Firstly, the treatment provided by the PharmaCare Company contributes to the isolation and discrimination of the Colberian indigenous population based on their social status. This is likely to result in social stratification, a factor that will affect their access to national and locally available resources.

The treatment also predisposes the Colberian community to social injustice as evidenced by the destruction of the sustainability of their environment. Destruction of the environment is likely to result in the extinction of the available natural resources and environmental sustainability, thereby, a violation of their rights and environmental justice. Finally, the fact that the company...


Such initiatives include constructing better houses and ensuring they have adequate access to clean and safe water. Secondly, the company should consider re-investing most of its resources in projects that aim at restoring environmental stability. Such efforts will contribute to an improvement in the social sustainability and justice. Thirdly, the company should consider providing employment opportunities to the natives and pay them fairly. Such entails ensuring that the average wage received by each of the employee is adequate to gather for their basic needs (Cragg, 2009).

Assessing PharmaCare environmental initiatives and Colberian activities

The above case shows that PharmaCare adopted green initiatives in the recent past to ensure protection and sustainability of the environment. Among the strategies used to achieve the green goals, include recycling among other initiatives that aiming at ensuring environmental sustainability. On the other hand, PharmaCare engages in extensive activities that have destroyed the natural environment of the Colberian people. As such, the different shows failure in the strategies adopted to ensure environmental sustainability by the PharmaCare Company. Significant analysis of the environmental initiatives is a clear indication of irony in their initiatives. It is apparent that the environmental activity the company engages is a clear representation of ironic activities. For example, it is contrary to the expectations of the Colberian population to discover that the company has invested its resources in environmental sustainability initiatives, and yet it is destroying their environment.

Case analysis shows that the company uses the Colberian people to search for natural the required raw materials in the jungle. This represents a significant failure in the environmental initiatives of the company since relying on the raw materials from the jungle translates to the destruction of the natural environment, thereby, environmental sustainability. Similarly, the company has invested in activities that destroy the habitat of the native species endangering them. Such is an irony because it violates the earlier dedication of the company to ensure environmental sustainability and adoption of strategies that protect the environment. Therefore, it is beyond doubt that PharmaCare Company has failed in promoting environmental sustainability in Colberia.

Actions of PharmaCare in accordance with ethical theories on the Colberian population

Significant analysis of the case shows that the PharmaCare operates in accordance with the principles of utilitarianism. Such is evidenced by the fact that the company strives at maximizing the profits presented with the opportunities available at the Colberian communities. The company does this to reduce risks of losses in its operations. However, adopting such makes it fails to recognize the importance of the safety of the Colberians and their environment. The PharmaCare does not carry out its operations as stated by the deontological ethics. Deontological ethics recognizes that organizations should carry out their activities in accordance with the stated social and legal regulations. PharmaCare violates the regulations of ensuring safety of the natives of Colberia and their environment. Such shows that the company have failed to bind itself to its duties and rule-based ethics that control their actions in the current business environment characterized with numerous uncertainties.

In addition, the PharmaCare Company operates in accordance with the principles of virtue of ethics. Virtue of ethics states that one character takes the responsibility of determining and evaluating ethical behavior. As such, it can be considered that the company has taken the premise of determining the dimensions of ethical behaviors, thereby, their actions. As such, it makes credible for the company to behave as shown in the case. Similarly, PharmaCare Company operates in accordance with the principles of ethics of care. The ethics of care posit that individuals or organizations should act independently to achieve their interests. As such, its holding implies that the company has the responsibility of acting independently to achieve its desired goals and objectives (Kao, 2010).

From a personal point-of-view, the company does not operate in accordance with the required ethical principles. It is operating contrary to the expectations as it is violating the rights of the community members, as well as, destroying the environment. As such, irrespective of the holdings shown by the above theories, the company does not consider the ethical principles of consumer and environmental safety (Hunnicutt, 2009).

Comparing PharmaCare and any other company in the world that has faced similar experiences

Among the companies, that share similar story as the PharmaCare Company is the Pfizer Company. Pfizer is…

Sources Used in Documents:


Cragg, W. (2009). Corporate social responsibility. Farnham, England: Ashgate.

Hunnicutt, S. (2009). Corporate social responsibility. Detroit, MI: Greenhaven Press.

Kao, R.W. (2010). Sustainable economy corporate, social, and environmental responsibility. Singapore: World Scientific.

McSpotlight on the Pharmaceutical Industry. (n.d.). McSpotlight on the Pharmaceutical Industry. Retrieved August 11, 2014, from

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