Andy Warhol's art and cultural significance

Artistic Elements in Movie: The Impossible (2012)

Artistic Medium

Cultural

Political

Economic

Human conditions

Socio-economic background

Intrinsic understanding of artistic forms and development a basic component for business

The movie Impossible (2012) was based on a real calamity hitting Thailand in 2004. It is a natural story of survival for the tourist family in dire conditions. The scenes in the movie are mostly sentimental and concerning the nature of a human being while put in a disastrous situation. The artists Ewan McGregor and Naomi Watts are playing the part of a British couple named as Henry and Maria respectively. The teen kid Lucas's role is played by Tom Holland and two young boys as his brothers. The underlying message of the movie is reviewed in relation to the human behavior needs and wants. The basic principles of consumer behavior and trends are also studied in accordance with the information. The artistic medium, cultural, political, economic, historical, and developmental aspects are also considered.

Introduction:

The artwork in the film is related to the real life experiences of people caught in natural calamities. The experiences of both recreational activities and enjoyment are suddenly changed with the due to natural circumstances. The art work presented in the movie is based on personal needs, wants, desires and thinking patterns in two extremes of file. The learning about the value of social relations and self-sustainability is also a valuable theme of the picture. The artwork presents a unique perspective towards consumer behaviors and decision making patterns.

Artistic Medium:

The play in the first half is more related to depict the disaster that took place in the year 2004 when a number of tourist families were stuck by unexpected tsunami in Asia. The scenes that happily enjoying families of tourists are suddenly swept away by the storm takes the viewers into a situation where there is little to celebrate and series of surprises start coming their way. The musical composition in the background is aligned to the story plot and capturing of the scenes is also related to the calamity highlighting the nature of human behavior while being in a difficult situation.

Cultural:

The cultural differences between the international tourists and the holiday destinations are also described in the movie. The tourist family from Britain traveling for their holidays to Thailand takes a different view of nature and local systems. The natural disaster itself was huge and mostly unexpected that the available systems for human support and healthcare became unavailable for most of the tourists as well as local population. The difference in perception of local and foreign visitors can also be seen in relation to the sudden shock of feeling helpless in critical conditions. The understanding of social conditions and consumer behaviors is addressed with respect to market and information by the movie. Finally, the importance of using artistic elements in consumer related products and services are presented.

Political:

The political aspect of the movie is concerning the requirements of International relations and availability of a collective response to such calamities in the world. The slow unfolding of events during tsunami in Thailand led to a more collaborative approach from the governments and major political players of different countries. The response from the international community increased with the passage of time to provide political, economic, medical, and social support to the government and local communities. It also highlighted the important role of United Nations and other international agencies to stay prepared to respond towards such incidents in the future.

Economic:

The tourism economy was struck most after 9/11 and it was creeping to come out of the most difficult times. However, the natural disaster of tsunami not only caused unprecedentedly to the local tourism industry but also created a huge impact on local economic conditions. The infrastructure in the worst hit countries was mostly damaged (Daly, Feener, and Reid). The impact of the incident on global tourism economy was also observed. The movement of tourists towards Asian tourism destinations was also affected. The local economy faced most challenging times as damaged infrastructure as well as low influx of tourists in coming years. It has most impacted the local businesses and human resources linked with the business.

Historical:

The availability of historic data is necessary to develop a system for real time assessments. It is not only applicable to earthquakes but also to the consumer related decision support systems. The availability of data and its analysis in historic perspective enables the companies to take decisions with respect to the upcoming events. The future consumer trends are also likely to be measured in terms of present and past data. With respect to tsunami warning system, the historic hazards database is required to be synchronized with the global Geographic Information Systems (GIS) (Joseph).

The work of MacInnis and Chun is particularly relevant for aligning the consumer behavior in relation to normal market conditions, as well as the element of hope depicted in the latter half of the movie Impossible (2012). The hope for getting medical aid for the mother is one of the most significant elements for Lucas in the movie. There are different levels of expectations present in the consumer behaviors. The hope for selves, products, and outcomes are highlighted in the work MacInnis et al. There are different domains of hope that are considerable by the marketers while taking decisions about developing products and services including life, economic, physical, emotional, and achievement.

Human conditions:

The movie depicts catastrophic human conditions faced by the tourists after the natural disaster in the region. The immediate requirements for shelter, food, medical aid, information about their missing family members dominated all the other needs. The human conditions are also relevant for development of products and services. The economic, political, cultural, legal, technological, and environmental conditions of the market have a direct impact on the consumer behaviors. The market factors can also influence the human conditions to some extent (Arnold, & Quelch, 2012). The use of integrated market and the human condition is a common practice in marketing projections.

Socio-economic background:

The socio-economic background of the artists casted in the movie is presented as an upper middle class family of tourists. The British family of five (Husband, Wife, and three kids) represents a moderate socio-economic environment on a recreational trip to Thailand. The appeal created through the relevance of socio-economic background of the cast is used to highlight the message that, at one point, the family had access to all the necessities of life. After the incident, the needs and wants are changed while having the same privileges in their home country they are in need of immediate food, shelter, and medical aid.

Historical background:

The historic background of the event is related to the events taking place in year 2004 while Asian islands were hit by tsunami. The natural calamity was caused by an underwater earthquake in the sea. The tourist destinations offering seasonal seaside holidays were mostly affected by the event. The families of foreign tourists were injured; their loved ones were missing, and left vulnerable for days to come. The tsunami warning system was not present in the area and as a result the authorities and local businesses were not aware of the coming disaster.