- Words: 1603
- Length: 5 Pages
- Topic: Business - Advertising
- Paper #: 33395850
That completely changes commercial patterns because customization becomes not special but standard. On the other hand, because reaching these markets of one is so direct and precise, it eliminates the waste involved in mass marketing. There is no need to send sales forces out in cars, or to waste untold hours cold-calling, in theory.
That, of course, raises one of the most significant advantages of the current trend toward increasingly