Data Analysis: A Phenomenological Approach
The methodology for this study is based on a phenomenological approach, rooted in the Moustakas (1994) model. The Moustakas model focuses on the idea that the "wholeness of experience" should form the essence of the research (Simon, 2011). Moustakas recommends a heuristic process that allows the researcher to immerse himself in the world/sphere he is observing, to "intuit" the relevant data, to use active learning as an illuminative process, to explicate, and to synthesize the information (Simon, 2011). A phenomenological approach will allow for an understanding of likeability "through the eyes of the participants in the study" (Simon, 2011). The phenomenon under consideration is the effect of likeability in the international workplace -- how it is effected, how it is perceived, and how it helps to advance business success.
Observing likeability "through the eyes of the participants in the study" presents a unique and novel opportunity to investigate the subjective aspect of likeability as opposed to an objective, empirical aspect of the concept. With the argument of Weaver (1984) in mind, that universality is a difficult concept for modern scientists to grasp because the existence of truth is essentially debated on philosophical, scientific, and metaphysical grounds, a study of likeability through the eyes of the participants provides the researcher with an opportunity to record the various ways that perception and reality meet and depart. Is there a reality of likeability or is likeability always merely a perception? Studies have argued that likeability can be controlled in the same way that EI can be controlled (Mayer et al., 2001). If such a claim can indeed be made, perhaps likeability is no more real than one's perception is true. In other words, if a manager can convince subordinates of likeability in order to "get ahead," it is possible that subordinates can convince themselves of their superior's "likeability" in order to appear as a "team player" and one who will not "rock the boat." Furthermore, such a suggestion may carry repercussions for what is meant by authenticity and whether or not this term carries any meaning of honesty or realness or whether it is