¶ … open-ended question. I don't know about organizational thinking -- individuals think; an organization has no brain. I do know, however, that strategy is set within organizations on the basis of all manner of internal and external variables. Several frameworks have been developed to help understand how this process works, and if there are any differences between long-term and short-term approaches to strategy and environmental analysis. A dichotomous time-frame might be an oversimplification, since everything has a unique time-frame, but it works in a generic sense.
Environmental scanning is a critical element of strategic thinking at all levels of the organization. Porter (2008) devise the five forces that shape competitive strategy. These focus on competitive factors in the external environment, and competitive factors often reflect economic and social factors in particular. Intensity of rivalry, for example, derives largely from the competitive structure of the industry -- basic microeconomics. Social factors determine price elasticity of demand, which affects the bargaining power of suppliers and buyers. But there are better models for understanding these external factors. The PEST framework covers economic, social, political and technological factors that affect a business (MindTools, 2013). Cultural factors are either folded into social factors or are considered separately, especially in an international business context but also sometimes in a marketing context.
In any case, the frameworks are usually used to get a basic sense of the business. Organizations will often eschew formalized models because there is a high level of knowledge locked within the organization already -- a CEO probably has a good sense of what economic factors affect his or her company. But a formalized process helps reduces gaps in the thinking by alerting people within an organization to a broader range of factors and how those factors will affect the business. Strategy is usually formulated in long-run terms, which are then translated to a series of short-run actions and objectives.
Phase 2, Part II.
This is a thesis topic, not a topic for a 2-page discussion board posting. But ok. The long-term viability of companies is determined by their financial success, nothing more. Companies that fail do so because they aren't making enough money. That is what "viability' means. Now success is another question altogether -- do companies that focus strictly on profits succeed to a higher level than companies that do not. Obviously there are no direct comparables because of the unique nature of every business and every market, but maybe there are broad trends. Milton Friedman (1970) certainly took the view that the pursuit of profit was mutually exclusive to the pursuit of social responsibility. Given the impossibility of direct comparison, it is no surprise that there is not much formal research on the subject. We know that there are areas were social responsibility aligns with increased profit -- Wal-Mart seeks to improve its performance in both by reducing waste, for example. The triple bottom line concept was developed to help firms understand how to achieve success in economic, social and environmental responsibility (Slaper & Hall, 2011). Schacter (2000) reviewed the research and noted that there is ambiguity with respect to the effect the CSR has on the bottom line, but also that it was essentially impossible to determine its effects.
Thus, no honest researcher would say that there is a definitely difference in long-term viability between firms that are focused almost entirely on economic factors that those that seek some balance. Success measures are different for each firm, as are definitions of other factors that are important. There are no direct comparables, only rough ones. Furthermore, most companies seek to make a business case for CSR (Schacter, 2000) and that means that they are not seeking pure-form altruism, but rather some definition of balance that is constrained by the need to earn profit. This makes coming to conclusions nearly impossible. There is no doubt, however, that there are many companies that have been financially successful while utilizing strategies that emphasize objectives beyond the financial, and that the pursuit of such non-financial objectives is probably not mutually exclusive to the pursuit of profit in the way that Friedman argued.
Phase 2, Part III.
In a broad sense, the entire climate change debate is a debate about economic vs. environmental...
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