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Self-Marketing Plan
Executive Summary
This self-marketing plan is a demonstration of marketing concepts as applied to creating employment opportunities for myself in the field of MIS. It begins with an environmental scan and SWOT analysis, with a self-analysis (talents and goals) offered in place of a traditional product analysis. Included in this section are a career market analysis and competitive analysis, which identifies the nature of the career that I will be pursuing and the skills and qualities needed to obtain a position in the MIS field.
My self-marketing objectives follow, with a focus on short-term and long-term objectives, which include graduation plans as well as personal and professional development plans. A target market section is next, with an emphasis on market segmentation and a target market strategy that will help me identify the right job and career for myself and pursue it.
The plan then proceeds with an overview of my marketing strategy, which identifies my product, price, distribution and promotion strategies. Included in my promotion strategies are a public relation strategy, a sales promotion strategy, an advertising strategy, and a personal selling strategy. The plan concludes with an evaluation and control systems strategy that focuses on using feedback and reflection to monitor my progress at achieving my objectives.
The Appendix to this plan contains four parts: a list of ten firms with which I might like to work (names, addresses and contact information); a cover letter; a resume; and a follow-up letter.
Table of Contents
Environmental Scan and SWOT Analysis 4
Product Analysis (Self Analysis) 4
Career Market Analysis 4
Competitive Analysis 4
Environmental Scan 5
SWOT 5
Strengths 5
Weaknesses 5
Opportunities 5
Threats 5
Self-Marketing Objectives 6
Short-Term Career Objectives 6
Long-Term Career Objectives 6
Target Market 6
Market Segmentation 6
Target Market Strategy 7
Positioning Strategy 7
Marketing Strategy 7
Product Strategy 7
Price Strategy 8
Distribution Strategy 8
Promotion Strategy 8
Public Relations Strategy 8
Sales Promotion Strategy 8
Advertising Strategy 9
Personal Selling Strategy 9
Evaluation and Control System 9
Appendix 11
Targeted Employers 11
Cover Letter 12
Resume 12
Follow-up Letter 13
References
Bauer. (2020). MIS certifications. Retrieved from https://www.bauer.uh.edu/graduate-studies/prospective-students/ms-mis/certifications.php
Farmaki, A. (2018). Tourism and hospitality internships: A prologue to career intentions?. Journal of Hospitality, Leisure, Sport & Tourism Education, 23, 50-58.
Feldman, R., & Stacey, M. (2020). Social media: The impact of advertising, endorsements and trust among consumers. Journal of Digital & Social Media Marketing, 8(3), 213-225.
Potter, A. (2018). Managing productive academia/industry relations: the interview as research method. Media Practice and Education, 19(2), 159-172.
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