- Words: 2113
- Length: 7 Pages
- Topic: Business - Advertising
- Paper #: 21831812
In many ways, domestic marketing and international marketing are similar. They are based on the same fundamental principles of using price, product, place and promotion to craft appeals to customers that will enhance sales. There are certain facets of international marketing, however, that are slightly different. Marketers need to be aware of what these similarities and differences are.
In terms of similarities, the fundamental things that a company must pay