- Words: 806
- Length: 2 Pages
- Topic: Communication - Journalism
- Paper #: 41035115
The advertiser (Toyota) is reinforcing dominant ideology in one promotion and attempting to forge a new one in the other promotion.
There are no real stereotypes in these promotions, as there are no real characters, other than the fake bug. It is worth considering, however, that the audience in both cases is viewed as a stereotype. Those concerned about mileage are taken as very concerned, and enamored almost solely with