Vietnam and the Two-Sided American Dream
The Vietnam era began under a cloud. Kennedy had inherited a government neck-deep in covert operations and rather than check the rate at which the U.S. exercised military might in foreign countries, he accelerated it. The American Empire had been doing so for nearly two decades since the end of WW2. With the Cold War in full force, the Bay of Pigs fiasco behind him, and the Cuban Missile Crisis causing panic worldwide, the last thing Americans wanted was more war. With the assassination of Kennedy in 1963 and the installation of pro-ground forces Lyndon Johnson, Americans were stripped of the carefree innocence of the 1950s. Camelot was ended. The 1960s and the 1970s became decades of radicalism in which American youth would rebel against the authoritarian tone of American foreign and domestic policy. They would rebel in their dress, in their speech, in their music, in their art, and in their ideals. The hippie movement was agrarian, earthy, and anti-imperialistic. Yet, by the 1980s, the youth of these rebellious decades had grown up -- and the 1980s became known as the decade of materialistic gluttony. Had the rebellious youth finally sold out? This paper will discuss the phenomenon that Vietnam effected in the U.S. -- a phenomenon that ranged from rebellion against institutionalized authority to the embracing of an economic/political/social system in which materialism won out over moralism.
Fisher (1973) views the American Dream as "two myths" which exist concomitantly -- a "materialistic myth" represented by Nixon in the 1972 presidential race and the "moralistic myth" represented by McGovern. Nixon's win, in this sense, represented the win of a materialistic American Dream (the Dream of the American Empire, of Wall Street, of capitalism) over the youthful idealism of the hippie generation, who promoted a libertarian, anti-imperialistic, anti-militaristic Dream. The former proved more tangible than the latter -- or perhaps rather more attainable in a pro-business, pro-corporatist America. In one way, young Americans of the 60s and 70s were beholden to the fundamental way of life they were attempting to reject. But by electing to live in a nation overseen by men like Johnson, Nixon, Ford, Reagan and Bush, they were accepting a two-fold Dream -- one which offered a utopian, idealistic, revolutionary vision; and one which offered a secure, dominant, militaristic vision. The terrible beauty of it was that such disparate dreamers as the hippie and the Wall Street banker could be satisfied at once, illustrating that even in the mid-70s the "American experiment may be going" out of the shallows of youthful idealism and into the depths of cynical consumerism (Fisher, 1973, p. 160)
The counter-culture dream of the young generation of the 1960s and 1970s was rooted in popular rebellion -- a movement away from the doctrine of the immediate past and towards a utopian vision in which equality, fraternity, and liberty played central roles. This dream was an extension of the Civil Rights Movement, a response to the assassination of two Kennedys, King, and Malcolm X It was a reaction to the political corruption perceived in every White House administration from Kennedy to Nixon, to the military-industrial complex which Eisenhower warned against, yet helped to establish (Stone, Kuznick, 2012). The youthful movement of these two decades denounced the war, advocated an anti-authoritarian approach to foreign and domestic policy, and exercised free speech, often in the face of violent clashes with police and military.
The movement, however, was not without its contradictions. At the same time that the youth of these two decades turned away from imperialistic designs and bloody, futile foreign wars and turned towards transcendence through art, music, free love, drugs (and any other means available), it also maintained a materialistic spirit -- one that could readily be seen in its attachment to things like gas-guzzlers, convertibles, socialistic rhetoric and/or right-wing capitalistic yearnings, etc....
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