Global Business Cultural Analysis Research Paper

Excerpt from Research Paper :

business culture and expansion trends that exist for American companies in India. The paper focuses on answering the following questions: 1. What are the major elements and dimensions of culture in this region? 2. How are these elements and dimensions integrated by local conducting business in the nation? 3. How do both of the above items compare with U.S. culture and business? 4. What are the implications for U.S. businesses that wish to conduct business in that region? The paper also tackles the following aspects: Dimensions of Culture, Communication. Different Meaning of Words across Languages, Verbal, Nonverbal, High Context vs. Low Context and Religion -- Christianity, Judaism, Islam, Hinduism, Buddhism, Confucianism, Shinto and Ethics; Definitions, The Issue of Corruption, Corporate Social Responsibility, Values and Attitudes, Variances in Attitudes across Cultures, Concept of Time, Dealing with Change, The Role of Gender, Social Status, Business Manners and Customs across National Cultures, Social Structures.

1.) Exactly what are the significant aspects and measurements of the culture in this area?

a. Communication

Since July of 2009, the populace in India has been the 2nd biggest worldwide, behind China, which comprises of 1,166,079,217 individuals. The populace development rate is approximately 1.548% (13). India supports 15% of the world's populace although it comprises just 2.4% in acreage. Most of individuals (70%) reside in more than 550,000 towns (Ghazi, 2009). India's populace consists generally of 2 ethnic teams among which the Indo-Aryan make up the bulk (72%) while the rest (25%) are Dravidian. India's substantial history has actually made it a distinct nation of varied ethnic teams, faiths, and cultures; "regional areas in India play a crucial duty in setting apart these ethnic teams with social and cultural identities of their own" (14). India comprises of specified hierarchies mirrored by the caste system followed by the Hindus. According to this system there are 4 various teams that the society has been divided into; the Brahmin (priests), Kshatriya (warriors), Vaishya (traders), and the Shudra (farmers and workers). Discrimination on the basis of caste or condition prevails, specifically in the more backwoods, even though it has actually formally been considered unlawful by the Indian government. Nonetheless, caste is now becoming decreasingly essential as bigger more homogenous cities arise (Ghazi, 2009).

A total of 22 various languages have actually been acknowledged as widespread by India's Constitution. Form among these languages, Hindi and English are the official languages with English, being spoken by a minimum of 41% of the populace and in many of the bigger cities. English plays a vital part in nationwide, political, and industrial interaction. Various other languages consist of Bengali, Telugu, Tamil, Marathi as well as Urdu. In addition, a lot of various supplementary dialects can be discovered in the more backwoods (Doh and Luthans, 2009).

b. Different Meaning of Words across Languages

Even though Hindi is the official language of India, it is English that is generally utilized in company, education, as well as politics. Some cultural distinctions in interaction consist of:.

* Avoiding the use of the word "no" due to its unfavorable and severe undertone. Rather Indians like feedbacks like "possibly" or "I'll attempt."

* Don't utilize the term "Thank you" following a meal.

* Always make use of titles since hierarchy is essential.

* Naming varies by area and custom so a name might consist of a household title, middle name, or else neither.

* In company setting small talk is considered a method of developing relationships.

* Indians are really open therefore it's not unusual for complete strangers to launch a discussion or to ask about extremely individual concerns. Inquiring about one's household is constantly valued.

* Open argument is stayed clear of so it is necessary to search for even more indirect techniques of disagreement.

* Topics that ought to be stayed clear of consist of Pakistan, the slums or poverty.

* Popular subjects of discussion consist of, customs or heritage, household, cricket, movies, and Indian financial reforms (India Business Practice and Business Etiquette Tips, 2009).

Politics is an additional popular subject and Indians are really experienced and enthusiastic about politics although they will also differ by area, so just get in a discussion on politics if you think that you are well notified (Butler, 2012).

c. Religion

People of India have flexibility...
...Hinduism is the primary religious belief exercised by about 80% of the populace. Islam is second at 13.4% and then comes Christianity (Wikipedia, 2012). It was in 3,200 BC that Hinduism was established and like various other cultural elements; India's history has actually set apart and formed religious beliefs in a different way in nearly every area (Ernst and Young, 2010). "With the governance of 35 various states and congregartion areas in the nation, there has actually stemmed a sense of regionalism among the different parts, with various states showing various cultures, which although ultimately fuse with a typical bond to display a nationwide cultural identity" (Ernst and Young, 2010).

d. Ethics

Aspects of Business

Because relationships are valued so highly in India, they have the tendency to take a lot of care in accepting a brand-new offer. Indians look meticulously into all brand-new company deals and having a trusted source of recommendation by somebody they understand can go a long way. Indians will desire comprehensive info not just on the offer but also on all the aspects that are involved in that offer. Indians frequently anticipate negotiating and bargaining so it's a great concept to have versatility in the cost when making an offer. Don't anticipate winning an offer after a first meeting because lasting results are a lot more important to the Indians than a fast sale (Butler, 2012).

Business Relationships

Companies in India will just work with the parties that seem credible and that they can trust, even when that indicates losing on a rewarding offer. If the insurance provider does not currently have a favorable credibility developed in India then anticipate to present huge quantities of time towards developing a relationship. Adaptability and understanding are anticipated and revealing an authentic curiosity in the nation and its culture is going to be vital to company transactions. Mind-set, kindness, and personality are typically more crucial as compared to figures or realities. Arrangements will take some time and needs to undergo all hierarchies. Avoid aggressiveness and negativity as it can quickly mess up an offer. The relationship procedures need to be continued after an offer has actually been made and the terms are constantly anticipated to be met (Kwintessential, 2012).

e. Values and Attitudes

Leisure and Entertainment

There are a lot of facets to India's home entertainment and recreation. India's varied cultures, together with its extraordinary surface, make it an incredibly distinct and lovely nation. The mountains offer snowboarding as well as river running, and hiking, beaches can likewise be taken pleasure from, while the jungles allow a person to study an incredibly huge selection of wildlife. India's history also offers a massive selection of music as well as dance designs (Ernst and Young, 2010).


In India music is specified by numerous time frames. Hindustani symphonic music is stated to have actually come from all the periods of the Indus Valley Civilization, it was during the time when Rudra and Shiva were worshiped, and they were the God of dance, music as well as drama. The subsequent duration was that of the Vedic music that included the sacrifices and prayers which were shown by their hymns and chants. "Music in India, from the transitional duration to the contemporary age has actually seen remarkable advancement in design and approach." The south Indian type of music is referred to as Carnatic and it is distinguished by the use of a number of instruments such as the violin, mridangam and veena. This music is sung to pay tribute to the Hindu divine beings and includes the patterns of many of the Indian symphonic music (Doh, J., and Luthans, 2009).


In India, dance comes from custom. As such, there has actually been a large selection of dances in India "... each formed by the impacts of a specific duration and environment" (14). There are many dance kinds which can be traced back to various areas. Each design of dance for that reason stands for the culture of a specific team. A few of the well-known Classical Dances belonging to India consist of Bharatanatyam, Kathakali, Kathak, Odissi, Manipuri, Mohiniattam, and Kutiyattam. Bharatanatyam is one of the most admired dances belonging to the South Indian state of Tamil Nadu,. This design has actually 3 parts called bhava (state of mind), raga (music), and tala (timing). It is an exact dancing design preformed in holy places by the 'devadasis' and needs the professional dancers to constantly dance with their knees bowed. From the South-Western state of Kerala, comes the tale dance of Kathakali. Dancing of this sort is quite like showing…

Sources Used in Documents:


Bose, P. And Lyons, L.E. (2010). Cultural Critique and the Global Corporation. Tracking Globalization, Bloomington, IN.

Butler, Patty. (2012). India Business Etiquette, Manners, Cross Cultural Communication, and Geert Hofstede Analysis. International Business Etiquette and Manners. Cyborlink

Doh, J., and Luthans, F. (2009). International Management: Culture, Strategy, and Behaviour. New York: The McGraw-Hill Companies, Inc.

Doh, J., and Luthans, F. (2009). International Management: Culture, Strategy, and Behavoir. New York: The McGraw-Hill Companies, Inc.

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